Search
Text ads against what people type. The highest intent traffic money can buy, because the person has already decided they want it — start here.
Pay per click
Paid clicks, managed daily.
Most underperforming accounts are not badly targeted — they are unattended. Campaigns get structured properly, tracking goes live before the first rupee is spent, and waste gets cut every single day.
Free audit · 30 seconds
Get a free PPC audit
Four details and I’ll look at your account myself.
Prefer to talk? Call +91 99582 76296 — all 7 days.
How it runs
- Account in your name
- Tracking live before launch
- Proper campaign structure
- Negative keywords from day one
- Search terms checked daily
- Landing page built to match
- Flat fee, not % of spend
- Weekly written report
No minimum ad budget
You own the account
Managed every day
Spending on ads but not getting calls?
Free Account Audit
WhatsApp
Two costs, always quoted separately. The ad spend goes to Google or Meta and is paid by you, from your own card, into your own account. The management fee is mine and it is a flat number — never a percentage of spend, because that rewards spending more rather than performing better.
01 Campaign types
Six ways to buy attention.
Running all six from day one is the single most reliable way to waste a budget. Nearly every business should start with the first one.
Display
Banner placements across millions of sites. Cheap reach, low intent. Useful for awareness and dangerous as a first campaign.
Remarketing
Following people who already visited. Usually the cheapest conversions in the account, because you are talking to a warm audience.
YouTube
Video pre-roll and in-feed. Excellent for explaining something complicated, poor for immediate enquiries unless retargeting.
Shopping
Product listings with image and price, for e-commerce. Driven by a clean product feed more than by clever bidding.
Meta paid social
Facebook, Instagram and click-to-WhatsApp. Creates demand rather than catching it — a different job from search.
Meta Ads02 The daily work
What “managed” actually means.
Most accounts are set up once and then left. This is the list that separates a managed account from an abandoned one.
- Search terms report
- What people actually typed, as opposed to what you bid on. Irrelevant terms get added as negatives before they drain another day’s budget.
- Spend pacing
- Is the budget being consumed by 11am, or not spending at all? Both mean something is wrong with bids, targeting or the schedule.
- Conversion sanity check
- Are enquiries actually arriving in your inbox, and does the number in the ad platform match? A broken tag makes every other decision wrong.
- Ad and keyword pruning
- Weak ads paused, strong ones expanded, and keywords that spend without converting cut. Small, frequent edits beat large monthly overhauls.
- Landing page checks
- Page still loading fast, form still submitting, WhatsApp still opening. Ads pointed at a broken page waste money silently.
- Competitor movement
- Auction insights — who has entered, who is bidding harder, and whether your cost per click moved because of it rather than because of you.
Free account audit
Already running ads that don’t work?
Give me read access to the account and you get a straight list of where the money is going — structure, search terms, negatives, conversion tracking and landing pages. Most accounts have something obvious.
- Read-only access is enough — nothing gets changed
- The three biggest leaks, in priority order
- No obligation to switch anyone
Request the audit
Four fields. No message to write.
03 Budget
How much should you spend?
There is no universal answer, but there is a sane way to arrive at yours — and it starts from what a customer is worth, not from a round number.
Work backwards
- What is a customer worth? Not one sale — the whole relationship.
- How many enquiries become customers? One in three? One in ten?
- So what can an enquiry cost? That is your target cost per lead.
- How many do you want a month? Multiply. That is your budget.
- Then test it. The first few weeks tell you whether the maths holds.
What I won’t do with it
- Charge a percentage of your ad spend
- Run the account under my own billing so you cannot leave
- Set a minimum budget you don’t need
- Launch before conversion tracking is verified working
- Report on clicks and impressions instead of enquiries
Get started
First campaign, properly built.
Setup, structure, tracking and the landing page quoted as one fixed number. Ongoing management is a flat monthly fee agreed up front — never a share of what you spend.
- Account created in your name, with your billing
- Conversion tracking verified before anything goes live
- Month-to-month management, no lock-in
Request a written quote
Takes 30 seconds.
04 FAQs
PPC questions.
The money questions, answered without the usual vagueness.
Pay per click means you pay the platform only when someone clicks your ad. There are two separate costs: the ad spend that goes to Google or Meta, and the management fee for building and running the campaigns. They are always quoted separately so you can see exactly where your money goes.
No. A small, tightly-targeted budget aimed at high-intent searches often outperforms a large budget spread thin. What matters is that the money goes to searches from people ready to buy, not that the number is big.
You do. The account is created under your business with your billing, and you keep full admin access throughout and afterwards. Agencies that keep the account hostage are keeping your data and your history hostage too — and that history is worth real money.
Almost always the landing page, the targeting or the tracking — not the ad. Clicks are easy to buy; a page that converts them is the harder half, which is why the page and the campaign should be built by the same person.
Yes. That usually starts with an audit — account structure, search terms, negative keywords, conversion tracking and landing pages — because most underperforming accounts are wasting spend somewhere obvious. Read-only access is enough for the audit.
Free audit · No obligation
Stop paying for clicks that don’t convert.
Send your account or your website. You get a straight list of where the spend is leaking — and an honest answer on whether paid ads are even the right channel for you right now.
- Flat fee, never a percentage of spend
- Account and billing stay in your name
- Tracking verified before launch
- Managed daily, reported weekly
Last step
Send your enquiry
Name, number, email, what you need.