Asif Ali Web & Digital Growth

Website designing

Design that earns the enquiry.

A website is not a brochure with a colour scheme. Every layout here is planned backwards from one action — a call, a form or a WhatsApp message — and everything on the page either helps that or gets cut.

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What design covers

  • Sitemap & page outlines
  • Wireframes before visuals
  • Type scale & colour system
  • Component library
  • Mobile-first, 320–1440px+
  • CTA placement per page
  • Imagery & icon direction
  • Handover to development
No templates Designed for your buyer Delhi NCR · all 7 days
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This page is the portfolio. The type scale, the colour system, the spacing rhythm, the icons and the enquiry flow you are looking at right now were designed the same way yours would be. Scroll it on your phone — that is the test that matters.

01 What I design

Six kinds of design job.

They look similar from outside and are completely different pieces of work. Picking the wrong one is the most expensive mistake on this page.

Business website

Five to fifteen pages that explain what you sell, prove you can be trusted with it, and make enquiring the easiest thing on the screen.

Campaign landing page

One page, one offer, one action, no navigation to leak out of. Built to be the destination for a paid campaign, not a homepage in disguise.

Lead generation microsite

A short, focused site for a single service or location, wired for form, call and WhatsApp leads with tracking on each of them.

Personal brand site

For consultants, doctors and specialists who are the product. Credibility, credentials and a way to reach you, without looking like a template.

Redesign

An existing site that looks dated or converts badly. Starts from what already ranks and already works, so search visibility survives the move.

UI for an app or portal

Screens, states and components for a product rather than a brochure — dashboards, listings, forms and the empty states nobody remembers to design.

02 The system

What a design system actually is.

“Modern design” is not a look, it is a set of decisions made once and applied everywhere. These are the five that decide whether a site holds together on page nine.

Type scale
One display face, one text face, and a fixed set of sizes that scale fluidly between a 320px phone and a 1440px monitor. No page invents a new size.
Colour tokens
Background, surface, text, muted text, border, primary, accent — named by role, not by colour. Change one token and every page follows.
Spacing rhythm
Section padding, block gaps and inner gaps come from three variables. This is what stops a site feeling airy on one page and cramped on the next.
Components
Buttons, cards, form fields, accordions, tabs, dialogs — designed once with their hover, focus, error and disabled states, then reused.
Motion
One easing curve, short durations, and a reduced-motion fallback. Animation that draws attention to itself is a bug, not a feature.

Tell me which one you need

Not sure which build fits you?

Send four details and I’ll tell you which of the six makes sense for your business, roughly what it costs and how long it takes. If a landing page beats a full site for you, I’ll say that instead.

  • A straight recommendation, not a sales pitch
  • Fixed quote with a delivery timeline
  • Same-day reply, all 7 days

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03 Process

Design starts at step three.

The two steps before it are what decide whether the design works. Anyone who opens a design tool on day one is decorating, not designing.

01

Discover

What you sell, who buys it, what they compare you against, and what a visitor needs to believe before they enquire.

GoalsAudienceCompetitors
02

Structure

Sitemap, page-by-page content outline, and the single action each page is built around — agreed in writing before a pixel is drawn.

SitemapContent planCTA map
03

Wireframe

Layout without colour or imagery, so hierarchy gets judged on its own. If it works in grey, it will work finished.

HierarchyFlowMobile first
04

Design

Type scale, colour system, components and the finished layouts — designed mobile-first, then scaled up rather than squeezed down.

TypeColourComponents
05

Review

You see every page before anything is coded. Changes at this stage cost nothing; changes after the build cost time and money.

Sign-offRevisions
06

Handover

Straight into development — by the same person, so nothing is lost translating a design into code.

BuildQALaunch

04 Pricing

What it costs.

A one-page landing site and a fifteen-page business site are different pieces of work, so there is no single price. Here is exactly what moves the number.

What drives the cost

  • Number of pages. One landing page, or a full business site?
  • Design depth. A clean standard build, or a fully custom visual identity?
  • Content readiness. Copy and images ready, or written and sourced from scratch?
  • Functionality. Simple enquiry forms, or bookings, calculators and integrations?
  • Timeline. A normal schedule, or a hard launch date to hit?

What never changes

  • One fixed price, itemised by what is included
  • Agreed before work starts, in writing
  • No invoice arrives that you did not approve first
  • Mobile-first responsive design is never an add-on
  • You own the domain, hosting and files
WhatsApp

Costing

Get the number in writing.

Send the four details and you get a written, itemised quote — not a range, and not a call to “discuss budget”.

  • One fixed price, itemised
  • Design, code and on-page SEO in the same quote
  • No retainer, no lock-in

Request a written quote

Takes 30 seconds.

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05 FAQs

Design questions.

The five that come up on nearly every first call.

Free consultation · No obligation

Let’s design the site that sells.

Send a rough brief and you get a fixed quote with a timeline. If a new design isn’t what your business needs right now, I’ll say that instead.

  • Fixed quote and timeline before work starts
  • Designed and coded by the same person
  • Mobile-first from 320px up
  • Your domain, hosting and files stay yours
Last step

Send your enquiry

Name, number, email, what you need.

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