Understand
What you sell, what a customer is worth, what counts as a good month, and which enquiries you actually want more of.
Google certified · AdWords Search
Google Ads, done right.
Search catches people who have already decided they want what you sell. Get in front of them with the right ad, send them to a page built to convert, and measure every rupee of it. That is the whole job.
Free consultation · 30 seconds
Book a free consultation
Three details is all I need. No obligation, no lock-in.
Prefer to talk? Call +91 99582 76296 — all 7 days.
What you get
- High quality leads
- Top visibility in Google Search
- Increase in relevant traffic
- Brand recognition
- Increase in sales
- Tracking live before launch
- Daily optimisation
- Your own ad accounts
Google certified
No minimum ad budget
Delhi NCR · all 7 days
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Google AdWords Search certified — and the certificate is on this site. It is a baseline, not a differentiator. What actually decides whether an account performs is structure, negatives and conversion tracking — see the certificate.
01 Campaign types
Which one you actually need.
Google will happily let you switch all of these on at once. Almost nobody should.
Search — start here
Text ads triggered by what someone types. The person has already decided they want it; you are just competing to be the one they call. Highest intent, highest conversion rate, and where nearly every account should begin.
Remarketing — cheapest wins
Ads shown to people who already visited your site. A warm audience that costs a fraction of cold traffic, and usually the best cost per enquiry in the account once search is running.
Display — reach, not intent
Banners across the Google Display Network. Very cheap impressions and very low intent. Good for staying visible, bad as a first campaign, and the default setting most beginners lose money on.
YouTube — for explaining
Pre-roll and in-feed video. Worth it when what you sell needs demonstrating or when you are retargeting people who already know you.
Shopping — for products
Image, price and title straight in the results. Performance is driven by a clean, complete product feed far more than by bidding cleverness.
Performance Max — with caution
Google’s automated everything-at-once campaign. It can work well with strong conversion data feeding it, and burns budget fast without it.
02 The work
Live ads I created.
Screenshots from real accounts. Click any one to see the copy, the extensions and the structure full size.
Free account audit
Already running Google Ads that don’t pay?
Read-only access is enough. You get a straight list of where the budget is going — wasted search terms, missing negatives, broken conversion tracking, and landing pages that were never built for the traffic.
- Nothing in your account gets changed
- The three biggest leaks, in priority order
- No obligation to switch anyone
Request the audit
Four fields. No message to write.
03 Process
My six-step PPC process.
Nothing goes live until step four. The three before it are what stop the budget disappearing in week one.
Research
Keywords by intent and cost, competitor ads and landing pages, and the search terms that look relevant but never convert.
Build
Account structure, ad groups tight enough that the ad matches the search, ad copy with extensions, and negative keyword lists from day one.
Track
Conversion tracking on the form, the call button and the WhatsApp tap — tested and verified firing before a single rupee is spent.
Launch & optimise
Live, then checked daily. Search terms pruned, negatives added, weak ads paused, bids adjusted, budget moved to what converts.
Report
Weekly, in writing: spend, enquiries, cost per enquiry, what changed and what is next. No forty-page dashboards.
Costing
Two numbers, both visible.
Ad spend goes to Google from your own card, into an account in your name. Management is a flat monthly fee agreed before anything starts — never a percentage of what you spend.
- Setup, structure and tracking quoted as one fixed number
- No minimum ad budget
- Month-to-month management, no lock-in
Request a written quote
Takes 30 seconds.
04 FAQs
Google Ads questions.
Including the benchmark question, where the honest answer annoys people.
Yes — Google AdWords Search certified, and the certificate is on this site. It is a baseline, not a differentiator: what matters more is whether the account is structured properly and whether conversions are actually tracked.
Search catches people already looking for what you sell, so it is where most businesses should start. Display and YouTube build awareness. Remarketing brings back people who already visited. Shopping is for e-commerce. Running all of them from day one is how budgets get wasted.
Ads can be live within a day of the account being ready, and the first enquiries often arrive the same week. The first two to three weeks are mostly about gathering search-term data and cutting what does not convert, so judge the account on month two, not week one.
It depends entirely on what you sell — a cost per lead that is excellent for a real estate plot would be a disaster for an appliance repair. The right benchmark is your own numbers over time, not an industry average from a blog.
No. A percentage of spend rewards spending more, not performing better. Management is quoted as a flat fee agreed up front, so my incentive is to make the budget work rather than to grow it.
Free consultation · No obligation
Start your first campaign.
Tell me what you sell and what a good month looks like. You get a structure, a budget recommendation and a fixed quote — before anything goes live.
- Google AdWords Search certified
- Account and billing stay in your name
- Conversion tracking verified before launch
- Flat fee, never a percentage of spend
Last step
Send your enquiry
Name, number, email, what you need.