Six steps, in this order, every time.

Nothing gets built until I understand what you actually sell and who actually buys it. That means the margin on each service, which enquiries are worth taking and which are a waste of your time, and what “working” would look like in three months.

Then I look at what you already have: the site, the analytics if any is installed, your Google Business Profile, and the ads your competitors are running right now. Most of the useful findings come from this last part — competitors have usually already paid to learn what converts in your market.

What you get

• A written summary of where your enquiries come from today
• An audit of the current site: speed, structure, mobile, tracking
• A list of the competitors actually bidding against you

What I need from you: An hour of your time and read-only access to anything you already have — analytics, ad accounts, your Business Profile.

Keyword research is not a list of words — it is a map of intent. Somebody searching “12 seater tempo traveller on rent in delhi” and somebody searching “tempo traveller” are not the same customer, and they should not land on the same page or cost the same click.

The output is a sitemap and a channel plan that follow from that map. Which pages exist, what each one is for, which get paid traffic, which earn organic traffic, and what the budget split should be to start with. If paid search is the wrong first move for your business, this is the step where I say so.

What you get

• A keyword list grouped by intent, with the page each one maps to
• The sitemap: every page, and the job that page does
• A recommended channel and budget split, with the reasoning

What I need from you: A decision on scope and budget range, so the plan is built against something real.

Design first, in the browser, against your real content — not a template with your logo dropped into it. Then the code: hand-written, fast, mobile-first, with the call button and the WhatsApp option always within reach because that is how most Indian enquiries actually arrive.

The campaign side gets built in parallel: account structure, ad groups, ad copy and negative keyword lists. Conversion tracking and Google Analytics go in before launch, never after. An account that runs for two weeks without tracking has spent two weeks of budget teaching you nothing.

What you get

• The site or landing pages, on a staging link you can review
• Ad copy and campaign structure, written out for approval
• Conversion tracking installed and tested end to end

What I need from you: Your content, logo and images — and one round of feedback in one go rather than in pieces.

Launch day is a checklist, not a celebration. Every form is submitted for real and the email is confirmed as delivered. Every phone link is tapped on an actual phone. WhatsApp is opened. A test conversion is fired and confirmed to appear in the ad account.

Then the campaigns go live on a controlled budget while the search terms report fills up. The first days of any account are mostly about finding out what Google thinks you sell, and correcting it with negatives before real money goes into the wrong queries.

What you get

• The site live on your domain, with the old URLs redirected properly
• Campaigns live, with tracking verified from a real device
• Admin access to every account, in your name

What I need from you: Domain and hosting access, and billing set up on your own ad account.

This is where the money is either made or wasted, and it is daily work rather than a monthly review. Search terms get read and irrelevant ones excluded. Ad variants get tested against each other. Budget moves from the campaigns producing enquiries to the ones producing more of them.

Landing pages get the same treatment. A campaign with a good cost per click and a bad cost per lead is almost never an ads problem — it is a page problem, and because I built the page too, it can be fixed the same week rather than raised as a ticket with somebody else.

What you get

• Negative keyword lists that keep growing, so waste keeps shrinking
• Tested ad and landing page variants, with the winner kept
• SERP positions monitored weekly

What I need from you: Honest feedback on lead quality. Which enquiries turned into customers is information the account cannot see on its own.

Paid traffic stops the day you stop paying. Organic visibility does not, which is why SEO runs underneath the campaigns from the start rather than being sold to you later as a separate project.

On top of that: remarketing to the people who visited and did not enquire, new keyword and audience expansion into whatever the data has proved works, and reporting you can actually read — monthly or bi-monthly, with full analytics, plus permanent access to your own accounts so you can check any number yourself.

What you get

• Monthly or bi-monthly reporting with complete analytics
• Remarketing running to visitors who did not convert
• A ranked list of what to expand into next, and why

What I need from you: A quarterly conversation about what the business wants next, so the plan follows the business rather than the other way round.