Audit
A full technical and content crawl: what Google can reach, what it has indexed, what is broken, and what is quietly competing with itself.
SEO services
Rankings that bring buyers.
Ranking first for something nobody buys is a hobby, not a strategy. The work here starts with which searches actually end in money, then fixes the technical reasons your site cannot win them.
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Four details and I’ll look at your site myself.
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The audit covers
- Crawl & index errors
- Site structure & internal links
- Titles & meta descriptions
- Heading hierarchy
- Page speed & Core Web Vitals
- Mobile rendering
- Schema & structured data
- Backlink profile
No keyword stuffing
No rank guarantees
Weekly reporting
Want to know why you aren’t ranking?
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Nobody can guarantee a Google ranking. Google does not sell them and does not publish its algorithm. Anyone promising “page one in 30 days” is either lying or planning something that will get your site penalised. What I commit to is the work, and a report every week showing exactly what moved.
01 The three pillars
Technical, on-page, off-page.
In that order. Content cannot rank on a site Google struggles to read, and links cannot save a page that answers the wrong question.
Technical SEO — can Google read it?
Crawl errors, index coverage, canonical tags, redirect chains, XML sitemap, robots.txt, page speed, mobile rendering and structured data. This is the foundation, and it is where most sites are quietly broken.
On-page SEO — does it answer the search?
Keyword research mapped to real pages, titles and meta descriptions written to be clicked, heading hierarchy, body copy that answers the question, internal linking, and image alt text.
Off-page SEO — does anyone vouch for it?
Relevant links from real sites, directory and citation consistency, and a Google Business Profile that matches. Slow, unglamorous, and the part that separates page one from page three.
02 Process
Audit first, always.
Six steps. The first two produce no rankings and are the reason the rest work.
Keyword mapping
Which searches end in a purchase, what they are worth, who currently owns them, and which single page on your site should target each one.
Fix
Technical repairs first — crawl errors, redirects, speed, structured data, mobile issues. Nothing else matters until these are done.
Optimise
Titles, meta descriptions, headings, body copy and internal links rewritten page by page against the mapped keyword and the search intent behind it.
Earn
Citations, directory consistency, and links from sites that are actually relevant to your industry. No link farms, no paid networks.
Report
Every week: rankings that matter, traffic, enquiries, what changed and what is next. In language you do not need a glossary for.
Free audit
Find out what’s holding you back.
Send your website address and you get a real look — not an automated PDF from a tool. Where the problem is your hosting, your content or something that needs no SEO at all, I’ll tell you that.
- Checked by a person, not a crawler
- The three biggest problems, in priority order
- No obligation to hire anyone
Request the audit
Four fields. No message to write.
03 Local SEO
A different game entirely.
If your customers are physically near you, the map pack matters more than your domain authority ever will — and it is winnable much faster.
What decides the map pack
- Proximity. How close you are to the searcher — the one thing you cannot change.
- Relevance. Primary category, services listed, and what your profile actually says.
- Prominence. Review volume, recency, citations and mentions across the web.
- Consistency. Name, address and phone identical everywhere they appear.
What gets done
- Google Business Profile completed, verified and categorised properly
- Citation clean-up across Indian directories
- Review requests built into the customer journey
- Real locality pages for the areas you genuinely serve
- LocalBusiness structured data on the site
04 Boundaries
What I won’t do.
Most SEO horror stories come from these five. Every one of them works for a while and then costs more to undo than it ever earned.
Keyword stuffing
Cramming the same phrase into every sentence. It reads badly to humans and has not fooled Google in over a decade.
Bought link packages
A thousand links for a fixed price, from sites that exist only to sell links. Fast, cheap, and a manual penalty waiting to happen.
Doorway pages
Fifty near-identical pages with the city name swapped. Google explicitly names this as spam and it hurts the pages you actually care about.
Fake reviews
They get profiles suspended. A suspended Google Business Profile costs far more than the reviews were ever worth.
Rank guarantees
Nobody controls Google’s results. A guarantee is either a lie or a promise to rank you for something nobody searches.
Vanity reporting
Impressions and “keywords in top 100” padding a report while enquiries stay flat. The only number that counts is enquiries.
Costing
Priced by the work, not the promise.
SEO cost is driven by how broken the site is, how competitive your keywords are, how many pages need rewriting and whether content has to be created from scratch. You get one written number for the first phase.
- Audit and fix phase quoted separately from ongoing work
- Month-to-month — no twelve-month lock-in
- Weekly report from week one
Request a written quote
Takes 30 seconds.
05 FAQs
SEO questions.
Answered honestly, including the ones where the honest answer is “nobody knows”.
Technical fixes can change how Google crawls a site within weeks. Competitive rankings take months and depend on your starting position, your competitors and how much content already exists. Anyone quoting you a guaranteed date is selling, not planning.
No, and neither can anyone else honestly — Google does not sell rankings and does not publish its algorithm. What I do commit to is the work: the audit, the fixes, the content plan, and a report every week showing exactly what moved.
Everything that decides whether a search engine can crawl, understand and index your site: site structure, crawl errors, canonical tags, redirects, page speed, mobile rendering, structured data, XML sitemap and robots.txt. Content cannot rank on a site Google struggles to read.
Yes. Local SEO targets the map pack and “near me” searches — your Google Business Profile, consistent name-address-phone citations, location pages and reviews matter more than raw domain authority. For a clinic or a repair service, that is where the enquiries actually come from.
Where it needs changing, yes — with your approval. Titles, headings, body copy and internal links are the levers that on-page SEO pulls, and nothing goes live without you seeing it first.
Free audit · No obligation
Let’s find out why you’re not ranking.
Send your website address. You get the three biggest problems in priority order, and an honest answer on whether SEO is even the right spend for you right now.
- Audited by a person, not a tool
- No rank guarantees, no keyword stuffing
- Month-to-month, no lock-in
- Weekly reporting in plain language
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Name, number, email, what you need.