Asif Ali Web & Digital Growth

Client work

Six businesses, six different problems.

Real projects delivered through WebKey India, my web design and development company — a logistics operator in Delhi, a diagnostic centre in my own neighbourhood, a plotted-development builder in Jaipur, and three local service businesses that live or die on being found.

Every site below is live No invented statistics

Sectors covered

  • Logistics & transport
  • Healthcare & diagnostics
  • Real estate
  • Home services
  • Electronics repair
  • Aesthetic clinics

No numbers you cannot check. You will not find “traffic up 340%” on this page. Where a result is not something I can put in front of you and prove, it is described in plain words instead of dressed up as a statistic. Every website linked below is live — open them.

01 The work

Case studies.

Each one covers the same four things: what the business needed, how the site and the marketing were structured, what actually shipped, and what changed as a result.

Google Ads account overview for India Tourism Incredible covering 18 October 2017 to 25 December 2025: 3.9M clicks, 140M impressions, average CPC of 3.65 rupees and 14.2M rupees of spend
Tour & Travel

India Tourism Incredible

Multani Dhanda, Paharganj, New Delhi

indiatourismincredible.com

Same-day bus tours out of Delhi, sold at ₹299 to ₹899 a seat. The whole account had to work at a price point where one wasted click matters.

Google AdsPPC ServicesWebsite DesigningSEO Services
Read the case study
Google Ads account overview for Bharat Incredible Tourism covering 27 April 2024 to 25 December 2025: 118K clicks, 631K impressions, average CPC of 5.50 rupees and 650K rupees of spend
Tour & Travel

Bharat Incredible Tourism

Panchkuian Road, New Delhi

bharatincredibletourism.com

The same trips sold twice — ₹299 on a shared bus or ₹1,999 in a private car. Two buyers, two budgets, and one account that had to stop them bidding against each other.

Google AdsPPC ServicesWebsite DesigningLead Generation
Read the case study
Google Ads account overview for Uppal Travels covering 27 December 2024 to 25 December 2025: 69K clicks, 10.9K conversions, average CPC of 8.39 rupees and 579K rupees of spend
Vehicle Rental

Uppal Travels

Opp. Paharganj Police Station, New Delhi

uppaltours.com

Tempo travellers from 9 to 26 seats. Nobody searches for “tempo traveller” — they search for the exact seat count their group needs, which makes the fleet the campaign structure.

Google AdsWebsite DesigningSEO ServicesLocal Promotion
Read the case study
Google Ads account overview for Minto Holidays covering 6 December 2024 to 25 December 2025: 146K clicks, 1.52M impressions, average CPC of 5.87 rupees and 854K rupees of spend
Tour Operator

Minto Holidays

Janakpuri District Centre, New Delhi

mintoholidays.com

Hundreds of packages across twelve Indian regions and six countries, sorted six ways by theme. A catalogue that size cannot be advertised — only the right slice of it can.

Google AdsMeta AdsPPC ServicesLead Generation
Read the case study
Logistics & Transport

Big Wheels Logistics

Nawada, New Delhi · branch in Jaipur

bigwheelslogistics.in

A heavy-haulage operator whose enquiries arrived by phone alone. The site had to explain over-dimensional cargo to a procurement manager and get a quote request out of them.

Website DesigningWeb DevelopmentSEO Services
Read the case study
Healthcare & Diagnostics

Joshi Diagnostic Centre

Uttam Nagar, New Delhi

joshidiagnosticcentre.com

A neighbourhood pathology and radiology centre competing with national lab chains on the same search results page — and winning on proximity, price transparency and a phone call.

Website DesigningSEO ServicesLocal Promotion
Read the case study
Real Estate

Pink City Global Colonizers

Ajmer Road, Jaipur, Rajasthan

pinkcitycolonizers.com

Plotted developments across five Rajasthan cities, sold to buyers who need to trust a builder before they will register interest — including NRI buyers who never visit the office.

Website DesigningWeb DevelopmentLead Generation
Read the case study
Home Services

N.S Home Appliance Services

Sector 51, Noida · Ghaziabad

nshomeapplianceservices.in

Two businesses under one roof — appliance rental and appliance repair — each with a completely different buyer, competing for the same homepage.

Website DesigningSEO ServicesLocal Promotion
Read the case study
Electronics Repair

LCD Care

Uttam Nagar, Delhi

lcdcare.in

Television repair is not one search — it fragments by screen type, by brand and by locality. One page was trying to catch all of it.

Website DesigningSEO ServicesLocal Promotion
Read the case study
Aesthetic Clinic

Trio’s Skin Hair Laser Clinic

Surajmal Vihar, New Delhi

triosskin.com

An aesthetic clinic with a long treatment menu, where the visitor rarely knows the clinical name of what they want — and where the only conversion that matters is a booked appointment.

Website DesigningSMO ServicesMeta Ads
Read the case study

02 Campaigns

Live ads I created.

Screenshots of real Google Search ads from accounts I have run. Click any one to see it full size — the copy, the extensions and the structure are all visible.

Google Search advertisement for Volvo bus tour packages created by Asif Ali
Travel — Volvo tour packages
Google Search advertisement for a pediatric dental clinic created by Asif Ali
Healthcare — pediatric dentistry
Google Search advertisement for an IELTS coaching institute created by Asif Ali
Education — IELTS coaching

03 The pattern

What they all have in common.

Six different industries, one repeated approach — because the thing that breaks is nearly always the same thing.

Start with the buyer, not the brief

A procurement manager booking a 40ft trailer and a mother booking a blood test need completely different pages. The buyer decides the structure.

One action per page

Every page is planned backwards from a call, a form or a WhatsApp message. Pages that try to do four things convert on none of them.

Search shapes the sitemap

People do not search for “services”. They search for their brand, their screen size, their locality. Each of those deserves its own page.

Phone and WhatsApp are the conversion

In India most enquiries are a tap, not a form. Click-to-call and click-to-WhatsApp sit on every screen, and both are tracked.

Built for a mid-range phone

Most traffic arrives on a mid-priced Android over mobile data. That is the case the build is optimised for first, not an office desktop.

The client owns everything

Domain, hosting, files, ad accounts and analytics stay in the client’s name. Nothing is held as leverage.

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