Asif Ali Web & Digital Growth

Web development

Code you don’t have to apologise for.

Hand-written HTML, CSS, JavaScript and PHP. No page builder, no theme, no forty plugins waiting to break. Every kilobyte on the page is a kilobyte your visitor waits for, so there aren’t many of them.

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Four details. Fixed quote and timeline, no obligation.

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Shipped with every build

  • Semantic, accessible HTML
  • Hand-written CSS, no bloat
  • Vanilla JS, zero dependencies
  • WebP images, lazy loading
  • Working forms with validation
  • Click-to-call & WhatsApp
  • Analytics & conversion tracking
  • Sitemap, robots & schema
No page builder Core Web Vitals first You own the files
Need a site built, fixed or taken over? Get a Free Quote

Open the source of this page. Right-click, view source. No framework bundle, no jQuery, no 400KB of CSS you never asked for — one stylesheet and one script, both hand-written. That is what your site would ship as too.

01 The stack

What I build with.

The right tool is the smallest one that does the job. Most marketing sites do not need a framework, and the ones that get given one pay for it in load time forever.

Front end
Semantic HTML5, hand-written CSS with custom properties, and vanilla JavaScript. Progressive enhancement, so the page still works if a script fails.
Back end
PHP with MySQL where the site needs a database, an admin area, form handling or user accounts. Clean, prepared statements, no framework tax on a five-page site.
CMS
WordPress when a client genuinely edits content weekly. For a fixed set of marketing pages, a static build is faster, safer and has nothing to patch every month.
Performance
Compressed WebP and AVIF images, lazy loading below the fold, non-blocking fonts, deferred scripts, and gzip or brotli at the server.
Integrations
Google Analytics 4, Google Tag Manager, Search Console, Meta Pixel, WhatsApp Business, payment gateways and CRM hand-offs.
Hosting
Whatever you already pay for, or a recommendation if you don’t. Shared cPanel, VPS or static hosting — the account stays in your name.

02 Types of build

From one page to a whole portal.

Six shapes of development work, from a single campaign page to a database-backed listing portal.

Static marketing site

Hand-coded pages with no database to break and nothing to update monthly. The fastest and safest thing a marketing site can be.

Landing page build

A single page built for paid traffic — fast first paint, one action, conversion tracking wired on the form, the call and the WhatsApp tap.

PHP & MySQL application

Listing portals, registration flows, enquiry dashboards and admin panels — where content is dynamic and someone needs to manage it.

Speed & Core Web Vitals

An existing site that loads slowly. Images, scripts, fonts and render-blocking assets fixed — ads get cheaper when the page gets faster.

Takeover & rescue

A site whose original developer has disappeared, or one with broken forms and mobile bugs. Starts with an audit of what is actually there.

Maintenance

Updates, backups, uptime checks, security patches and small changes — on a monthly basis, without a long lock-in contract.

Existing site?

Send me the URL and I’ll look.

Slow load, broken forms, mobile bugs, or a developer who stopped replying — send the address and you get a straight answer on what is actually wrong and whether it is worth fixing or rebuilding.

  • A real look, not an automated report
  • Fix or rebuild — whichever is honestly cheaper
  • No obligation to do either

Get your site looked at

Four fields. No message to write.

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03 Performance

Speed is a requirement.

Not a nice-to-have you optimise later. Google measures it, ad platforms charge more when it is bad, and visitors on mobile data simply leave.

Largest Contentful Paint

The biggest thing above the fold — usually the heading or hero image. Hero images are compressed, correctly sized and preloaded; fonts are loaded without blocking the render.

Cumulative Layout Shift

Content that jumps while loading. Every image and embed carries explicit width and height, so the browser reserves the space before the file arrives.

Interaction to Next Paint

How fast the page responds to a tap. Scripts are deferred, third-party tags are loaded after the page is usable, and there is no framework re-rendering the screen.

Tested on a real device

Not just a desktop score. Every build is checked on a mid-range Android over mobile data, because that is what most of your traffic actually is.

04 Process

How a build actually runs.

Six steps, in this order, with you signing off before each expensive one.

01

Scope

Pages, functionality, integrations and hosting confirmed, then priced as one fixed number with a timeline.

RequirementsFixed quote
02

Setup

Repository, staging URL, hosting and domain access sorted, so there is somewhere to see progress from day one.

StagingAccess
03

Markup

Semantic HTML and the CSS design system built first, mobile-first, so structure and hierarchy are right before behaviour is added.

HTMLCSSResponsive
04

Behaviour

Forms, validation, menus, modals, filtering, and any PHP or database work. Everything degrades gracefully without JavaScript.

JSPHPForms
05

QA

Tested at every breakpoint from 320px up, forms submitted end to end, links and anchors verified, and Core Web Vitals measured.

BreakpointsFormsVitals
06

Launch

Deploy, SSL, redirects from old URLs, analytics and conversion tracking live, sitemap and robots.txt submitted to Search Console.

DeployRedirectsTracking

Costing

Priced by what it has to do.

A brochure site and a database-backed portal are not the same job, so there is no single price. Send what you need and you get one written, itemised quote with a timeline.

  • Fixed price agreed before work starts
  • Design, code, on-page SEO and tracking in one quote
  • Source files and accounts handed over at launch

Request a written quote

Takes 30 seconds.

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05 FAQs

Development questions.

The technical questions clients actually ask, answered without jargon.

Free consultation · No obligation

Let’s build it properly.

Send a rough brief and you get a fixed quote with a timeline. If your existing site can be fixed rather than replaced, I’ll tell you that.

  • Fixed quote and timeline before work starts
  • Hand-written code, no plugin pile-up
  • Core Web Vitals measured before launch
  • Source files and accounts handed to you
Last step

Send your enquiry

Name, number, email, what you need.

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