Android App Development
Where India’s volume is.
Read moreApp Development · Delhi NCR & remote
An app has to be found, installed, kept and opened again. A website has to be tapped. That gap is enormous, and it is the reason most business apps end up with a few hundred installs and no users.
Short answer
App development builds software that installs on a phone. It genuinely earns its place when people use it repeatedly, when it needs device features a browser cannot reach, or when it must work offline. For a business that customers visit occasionally, a fast mobile website almost always performs better.
Four details. A real reply the same day, from me.
01 The premise
Between a customer wanting to do something and doing it in your app, there are several steps that do not exist on the web: find it in a store, decide to trust it, wait for a download, grant permissions, create an account. Every one of those loses people. On the web the equivalent journey is tapping a link.
That barrier is worth paying only when the customer will come back repeatedly. A food delivery service, a banking app, a tool somebody uses at work every day — these earn the install because the friction is paid once and the convenience accrues forever. A business a customer deals with twice a year does not, and no amount of design fixes that arithmetic.
Which is why the first conversation is always the same question: how often will one person open this? If the answer is weekly or daily, an app is worth discussing. If it is a few times a year, the honest recommendation is a fast, well-built mobile website, and I would rather say that than take the brief.
There is a middle option worth knowing about. A progressive web app runs in the browser, can be added to the home screen, works offline to a degree and sends notifications on Android. It covers a good share of what businesses actually want from an app, without the stores, the installs or two codebases.
02 The test
Answer these before commissioning anything. They decide the question more reliably than any feature list.
| Question | What the answer tells you |
|---|---|
| How often will one person open it? | Daily or weekly justifies an app. A few times a year does not, and design cannot rescue that. |
| Does it need the device? | Camera, GPS, offline storage, background location, hardware. Real reasons for an app. |
| Must it work offline? | Genuinely offline — field staff, poor connectivity, in-flight. A strong argument. |
| Are notifications essential? | Not merely desirable. If your business fails without them, that is an argument. |
| Who is it for? | Internal staff apps are frequently justified where customer apps are not. Adoption is guaranteed by the job. |
| Would a home-screen web app do? | A progressive web app covers a surprising amount of this at a fraction of the cost. |
03 Straight talk
The situations, stated plainly.
Free feasibility review
Answer that honestly and the decision usually makes itself. Tell me what the app would do and I will give you a straight recommendation — frequently that a mobile site would serve you better.
Four details, and a real reply today.
04 Ongoing cost
Building is the smaller half of what an app costs over its life.
— App Development
These sit next to app development and are usually bought with it. Same person doing the work in each case.
Where India’s volume is.
Read moreWhere the spend is.
Read moreOne codebase, two stores.
Read moreBuilt for one business.
Read moreInternal tools for your team.
Read moreFor repeat buyers only.
Read more— Questions
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
A website, unless people will use it repeatedly, it needs device features a browser cannot reach, or it must work offline. The install barrier is enormous and it is only worth paying when the convenience is repaid many times over.
The build is the smaller half. Add annual developer accounts for both stores, OS compatibility updates every year, and store policy changes that force work whether or not you wanted any. Budget for the life of the app rather than the launch.
A website that behaves more like an app: added to the home screen, working offline to a degree, and able to send notifications on Android. It covers a good share of what businesses want from an app without stores, installs or two codebases — and it is frequently the right answer.
In India, Android reaches far more people. iOS users typically spend more. If it is a consumer app for the Indian market, Android usually comes first; if it is premium or international, iOS may. Cross-platform avoids the choice at some cost in polish.
Longer than an equivalent website, because there are two platforms to test, store review processes, and device fragmentation on Android. Add real time for store submission, which can be rejected for reasons that have nothing to do with your code.
Yes, and it happens often. It costs me the larger project and it is the correct advice for most businesses that ask. A fast mobile website reaches everybody immediately, with no install, no store review and no annual maintenance obligation.
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Tell me what the app would do and how often somebody would open it. You will get a straight recommendation, including the one where you should not build it.
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