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Other Industries · Delhi NCR & remote
Nobody buys property from a landing page.
Every part of a property campaign exists to produce one thing: somebody standing on the site with your sales team. Counting anything before that flatters the numbers.
Short answer
Real estate digital marketing generates enquiries for property projects, but the meaningful conversion is a site visit rather than a form submission. Campaigns are built per project, priced bands are published to protect lead quality, and follow-up runs for months because property decisions do.
Measured on site visits
NRI buyers handled separately
RERA and approvals stated
Months of follow-up
Free project review
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Leads that never visit?
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01 The premise
The number nobody tracks.
Almost every developer can tell me their cost per lead. Very few can tell me their cost per site visit, and almost none their cost per booking. Yet the gap between an enquiry and a visit is where the entire business sits — a form fill is curiosity, a forty-minute drive on a Sunday is intent.
Once you measure that gap, the decisions change. Hiding the price maximises lead volume and destroys visit rate, because most of those enquirers could never afford it and your sales team absorbs the cost of finding out. Publishing a band produces fewer, better leads and a materially higher visit rate.
The other structural feature is the NRI buyer, who may commit without ever visiting. That is a completely different sales process needing video walkthroughs, documented approvals, construction progress and somebody reachable across a time zone. Treating an NRI enquiry like a local one is how those leads are lost.
02 Requirements
What a project campaign needs.
Different from almost every other sector.
Requirements
- One landing page per project. Not per developer. Buyers choose between projects, and a combined page serves none of them.
- Location stated honestly, with a map. Vague area claims produce visits that end in annoyance and reviews that say so.
- A published price band. Even approximate. Hiding price is the single largest cause of poor real estate lead quality.
- RERA and approval status. Indian buyers check this. Its absence reads as evasion, and advertising without it carries real exposure.
- Real site photographs alongside renders. Clearly labelled as which is which. Renders alone signal a project that may not exist yet.
- A site visit as the call to action. Booking a visit, not downloading a brochure. The brochure is a delay dressed as engagement.
- NRI-specific material. Video tours, documentation, and a contact route that works across time zones.
03 Straight talk
What I will and will not run.
Real estate advertising has established bad practices. These are the ones I decline.
Legitimate
- Published price bands. Filters the audience and respects everyone’s time.
- Real approvals stated. RERA number and legal status shown plainly. It converts better as well.
- Actual site photographs. Alongside renders, labelled honestly.
- Honest location. With a map, including the inconvenient distance from the metro.
Declined
- Manufactured scarcity. “Only 2 units left” when there are forty. Works once, then poisons the brand.
- Hiding price to force a call. High volume, wasted sales time, irritated buyers.
- Implying approvals you do not hold. A legal exposure as well as a dishonest one.
- Loose location claims. “Near the expressway” for something twenty kilometres away.
Free project review
What is your cost per site visit?
Most developers know cost per lead and not cost per visit. The second number predicts bookings. Tell me both if you have them and I will show you where the gap is.
- Measured on visits, not form fills
- You keep the findings either way
- NRI journey reviewed separately
- Same-day reply, all 7 days
Free review
Get a free quote
Four details, and a real reply today.
04 Follow-up
Follow-up that matches the cycle.
Property decisions take weeks. A three-day sequence discards most of the spend.
Qualify gently
Budget, timeline, purpose, preferred location. Saves everybody a wasted Sunday.
Book the visit
The entire objective of the conversation. Everything else is preamble.
Stay in touch for months
Construction updates, new phases, price movements. Most property leads convert long after the campaign ended.
Record the outcome
Visited, negotiating, booked, lost and why. Without it you cannot tell which campaigns produce buyers.
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Read more— Questions
real estate marketing — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
Usually because the price band is hidden. Concealing price maximises volume and destroys qualification — you receive enquiries from people who could never afford it, and your sales team absorbs that cost. Publishing a range produces fewer and far better leads.
Both, for different jobs. Google catches people actively searching a location or project type, which is higher intent. Meta creates demand and reaches investors and NRI buyers who were not searching. Retargeting joins the two.
Targeted advertising in the relevant countries plus material for a buyer who cannot visit: video walkthroughs, documented approvals, construction progress and a contact route that works across time zones. It is a different sales process, not a variation on the local one.
Months. Property decisions are slow and usually involve family discussion. Agencies that abandon leads after a week discard a large share of the buyers they paid to find.
It carries real risk. Indian buyers check RERA registration, and advertising a project with unclear status invites both scepticism and regulatory exposure. I would rather advertise a smaller approved phase honestly.
Not in the same micro-market for the same segment. If I am running campaigns for a plotted development on one corridor, I will not take a direct competitor there. I will tell you about any conflict before we start.
Free consultation · No obligation
Optimise for visits, not volume.
Tell me the project, the price band and your current cost per lead. You will get a plan aimed at site visits and an honest view of your lead quality.
- Measured on site visits and bookings
- Price bands published, always
- NRI journey handled separately
- No manufactured scarcity, ever
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