Most of your sale happens off the website.

Usually one per service you actually want enquiries for, plus home, about, contact and a proof or gallery page. That is often six to twelve. Combining services onto one page to save money is a false economy — it is the single most common reason a business site attracts no search traffic.

Referred customers still search your name before calling. What the site does for you is stop the referral leaking — someone who was told about you, could not find convincing evidence you exist, and rang a competitor instead. That is the loss you never hear about.

If your pricing is genuinely variable, publish the range and what moves it rather than nothing. Complete silence on price makes people assume expensive and enquire elsewhere. A published starting point filters out the enquiries you would have wasted an hour on anyway.

Only if someone will genuinely maintain it. Three abandoned posts from two years ago do more harm than an empty section. For most offline-closing businesses, thorough service pages are worth far more than a neglected blog.

Usually yes, and real photographs from your own operation almost always outperform stock, even when the quality is lower. If they need cleaning up I will do that. Where a category genuinely needs better images I will tell you rather than quietly using stock.

A focused business site is typically a few weeks. The variable is rarely development — it is how fast the service descriptions, photographs and client permissions come back from your side. I will give you the honest date, not the one you would prefer.