Asif Ali Web & Digital Growth

Web Development · Delhi NCR & remote

The unglamorous work that prevents the disaster.

Nobody notices maintenance until the month it was not done: an outdated plugin exploited, a backup that turns out to be empty, a domain that expired on a Saturday.

Short answer

Website maintenance covers the recurring work that keeps a site secure and online: software and plugin updates, tested backups, SSL and domain renewals, uptime monitoring, speed checks, broken-link fixes and small content changes. It is insurance against three specific disasters — being hacked, losing data, and going offline unnoticed.

Updates and security Backups that are tested Uptime monitoring Cancel any time
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01 The premise

Three disasters, all preventable.

The first is being hacked. It is almost never targeted — it is automated software scanning the entire internet for a known vulnerability in an outdated plugin. The fix is unexciting: keep things updated. The consequence of not doing it is a site serving spam, flagged by Google, and a recovery costing many times what prevention would have.

The second is losing data with no working backup. Most sites have “backups” in the sense that a host has a checkbox enabled. Nobody has ever restored one. A backup that has not been tested is a belief rather than a safeguard, and the moment you find out is the worst possible moment.

The third is going offline and not knowing. A site can be down for two days over a weekend before anyone mentions it, and every enquiry in that window is simply gone. Monitoring costs almost nothing and turns a two-day outage into a twenty-minute one.

02 Included

What maintenance actually covers.

Stated specifically, because “maintenance” is a word that hides a lot of nothing.

Every month

  • Core, plugin and theme updates. Applied on staging first where the site warrants it, so an update cannot take the live site down.
  • Backups, taken and tested. Stored off the hosting account, and actually restored periodically to prove they work.
  • Uptime monitoring. Checked continuously, with the alert coming to me rather than to a report you have to read.
  • SSL and domain renewals. Watched, because an expired certificate makes browsers actively warn visitors away from your site.
  • Speed and Core Web Vitals. Checked monthly, so gradual degradation is noticed before it affects rankings.
  • Broken links and 404s. Found and fixed, including the ones created by your own edits.
  • Small content changes. A price, a phone number, a new team member — included rather than quoted each time.
  • A plain monthly note. What was done, what needs attention, what I recommend. Not an automated dashboard export.

03 Straight talk

What it is and is not.

Stated up front so nobody is disappointed in month three.

Covered

  • Keeping it working. Updates, security, backups, uptime and the small fixes that accumulate.
  • Small content edits. Text, prices, images, adding a page. Reasonable volume, no per-change invoice.
  • Emergency response. If the site is down or compromised, that jumps the queue.
  • Advice. Questions answered without a meeting or a quote.

Not covered

  • New features. A booking system or a new section is a project, quoted separately.
  • Redesigns. Layout changes are design work, not maintenance.
  • Marketing. SEO and ads are their own services, and bundling them hides what you are paying for.
  • Third-party outages. If your host or payment provider is down I will chase them, but I cannot fix them.

Free health check

When was your last tested backup?

Not taken — tested. Send me your URL and I will check what is out of date, whether SSL and domain are near expiry, and what a restore would actually recover.

  • A specific list, not a generic report
  • No obligation to take maintenance
  • You keep the findings either way
  • Same-day reply, all 7 days
Free health check

Get a free quote

Four details, and a real reply today.

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04 The terms

Honest answers about the arrangement.

It is optional
Never a condition of a build. Plenty of clients take the code, host it themselves and manage it perfectly well.
It is cancellable
Monthly, with no notice period and no exit fee. If it is not earning its keep you should stop paying for it.
You keep access
Hosting, domain and code stay in your name throughout. Nothing is held back to make leaving awkward.
Static sites need less
A hand-built static site has no plugins to exploit. I will tell you when monitoring and backups alone are enough for you.
It is not insurance against everything
It substantially reduces risk. It does not eliminate it, and I will not pretend otherwise.

Web Development

Related services.

These sit next to maintenance and are usually bought with it. Same person doing the work in each case.

Web Development

Hand-written, fast code.

Read more

Custom Web Development

Built to your logic, not a plugin’s.

Read more

PHP Web Development

Core PHP, Laravel, CodeIgniter.

Read more

Dynamic Website Development

Database-driven pages.

Read more

CMS Development

You edit it without calling me.

Read more

API Integration

Connect what you already pay for.

Read more

All web design & development services

Questions

maintenance — your questions.

Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.

Free consultation · No obligation

Find out what is quietly out of date.

Send me your URL. You will get a specific list — outdated software, expiring certificates, missing backups — with no obligation to buy anything.

  • Optional, cancellable monthly, no exit fee
  • Backups tested, not just taken
  • Hosting and domain stay in your name
  • Emergency response jumps the queue
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