Logo and identity
A mark that works at every size and a system that holds together afterwards.
Logo DesignGraphic Design · Delhi NCR & remote
Designed for the two seconds it actually gets.
Commercial design is not judged in a portfolio. It is judged in a feed, on a notice board, at 32 pixels in a browser tab, or on a slide somebody is reading while half-listening.
Short answer
Graphic design covers the visual work a business needs: identity, social content, print, presentations and campaign creative. What separates commercial design from decoration is that each piece is made for a specific placement, size and moment of attention rather than adapted to it afterwards.
Made for the placement
Designed by who places it
Source files always handed over
Real sizes, real conditions
Free design review
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Four details. A real reply the same day, from me.
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01 The premise
Placement decides everything.
The commonest fault in commercial design is not taste. It is that the designer was never told exactly where the work would run. A layout drawn at A4 and then used as a feed post loses its hierarchy. A logo designed for a signboard turns to mud as a favicon. A slide designed to be presented becomes unreadable when it is forwarded to somebody who was not in the room.
None of those are failures of skill. They are failures of brief, and they are almost universal because design is usually commissioned separately from the campaign it serves. The designer produces something good in the abstract, and it meets reality later, cropped.
Because I am usually the person placing the media, that gap does not exist. A feed image is designed knowing what sits above and below it. An ad creative is made knowing the platform crops it. A brochure is designed knowing it will be handed over at the end of a meeting and read a week later, if at all. That knowledge changes the design rather than merely the export settings.
02 The work
What actually gets commissioned.
Each has its own page, because each has a genuinely different constraint.
Social media design
Made for the feed, the story and the reel — three different shapes, not one resized.
Social Media DesignBrochures and flyers that survive being read away from you, days later.
Brochure DesignCompany profile
The document sent to a prospect who will read it without you present.
Business Profile DesignPresentations
Slides that argue rather than decorate, and still work when forwarded.
Presentation DesignCampaign creative
Ad images and formats built for the placement they will run in, at the size it will run.
03 Included
What is always part of the job.
Not extras, and not negotiated separately.
Included
- Every size you need. Exports for each placement, sized correctly rather than scaled from one master.
- Editable source files. Yours, handed over. Withholding them creates a dependency, not quality.
- Checked at real size. On a phone, at actual dimensions, before approval. A great deal of design does not survive that test.
- Accessible contrast. Text that can actually be read, including by people whose eyesight is not perfect.
- Consistent with what exists. Working inside your brand where you have one, and noting the rules your material already implies where you do not.
- Print-ready where relevant. Bleed, margins, colour mode and resolution correct, so a printer does not have to fix it.
Free design review
Send me what you are running now.
An ad, a post, a brochure, a deck. I will tell you honestly whether the design is holding it back or whether the problem is the offer, the targeting or the page it points to.
- An honest answer, including "leave it alone"
- Judged at the size it actually runs
- Source files always handed over
- Same-day reply, all 7 days
Free review
Get a free quote
Four details, and a real reply today.
04 Process
How a piece gets made.
Placement first
Where it runs, at what size, against what. Everything downstream is decided by this.
One message
The most common fix I make is removing three of the four things a draft is trying to say.
Design at real dimensions
Built in the actual size from the start rather than resized at the end, which is where quality quietly dies.
Review in context
Seen on a phone, in a feed, at actual size. Not on a large monitor in isolation.
Hand over everything
Exports in every size, plus source files. You should never need me to change a phone number.
— Graphic Design
Related services.
These sit next to graphic design and are usually bought with it. Same person doing the work in each case.
Logo Design
A mark that survives 32px.
Read moreBranding & Identity
Colour, type, rules, files.
Read moreSocial Media Design
Feed, story and reel formats.
Read moreBrochure Design
Print that survives the meeting.
Read moreFlyer Design
One message, one hand-out.
Read moreBusiness Profile Design
The company deck that gets read.
Read more— Questions
graphic design — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
Always, as part of the price. Designers who withhold source files are creating a dependency rather than protecting quality. You should be able to change a phone number on a flyer without hiring anybody.
As many as the agreed scope needs to get it right. What sits outside is a change of direction after approval — if the brief becomes a different brief, I will say so at the time and price it rather than absorbing it and cutting quality elsewhere.
Yes, and it makes the work faster. Where no guidelines exist, I will note the rules your existing material already implies — most businesses have a de facto identity even when nothing is documented.
It depends on the piece and the number of formats needed. A logo and identity system is a different exercise from a set of social posts. I quote per piece or per package rather than hourly, so you know the figure before agreeing.
Simple pieces within days; identity work takes longer because it needs iteration and should not be rushed. If you have a fixed campaign date, tell me at the start — I would rather scope to the deadline than miss it.
Yes, and they are genuinely different disciplines. Print files need correct bleed, margins, colour mode and resolution, and a design that works on screen does not automatically work at A4 in somebody’s hand.
Free consultation · No obligation
Design that knows where it is going.
Send me what you are running now, or describe what you need and where it will appear. You will get an honest read before any work is commissioned.
- Made for the placement, not resized into it
- Judged at real size on a real phone
- Source files always handed over
- Fixed price agreed before work starts
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