Distribution is decided by watch-through.

That is a hook problem. A sharp drop in the first two seconds means the opening did not earn attention — usually because it starts with a logo, a title card or somebody introducing themselves rather than with the content itself.

As short as the point allows, frequently fifteen to thirty seconds. Because distribution follows watch-through, a tight short reel usually outperforms a longer one covering the same ground. Length should follow the retention curve, not a target.

Marginally, and considerably less than it once did. Content and retention matter far more. Trending audio on a reel nobody watches to the end achieves nothing, and chasing audio trends is a poor use of production time.

Two or three a week, sustained, beats daily posting that stops after a month. Consistency matters because the platform rewards accounts that keep producing watchable content, not accounts that had a busy fortnight.

Yes, and it is the usual arrangement. You film on a phone, I cut, subtitle and finish. Batch editing a month of content at once costs considerably less than commissioning each reel individually.

Specificity. Starting mid-action, naming a real problem, showing the result first, or contradicting a common assumption you can actually defend. What does not work is anything resembling an introduction.