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PPC Strategy · Delhi NCR & remote
Before you raise the budget, find out where it goes.
The instinct when ads underperform is to spend more. In most accounts I open, spending the same money without the waste would produce a better month than spending twice as much with it.
Short answer
A PPC audit is a structured review of an advertising account: whether conversion tracking is accurate, how much spend goes to searches that cannot convert, whether the structure supports sensible bidding, and whether landing pages match the ads. It takes read-only access and produces a specific list rather than a score.
Read-only access
Findings are yours to keep
No changes without approval
Specific, not a score
Free PPC audit
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Four details. A real reply the same day, from me.
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01 The premise
Why the audit comes first.
Almost every conversation about paid advertising starts in the wrong place. A business says results are disappointing and asks what the budget should be. That question cannot be answered until you know what the current budget is actually buying, and in most accounts a meaningful share of it is buying nothing at all.
This is not a criticism of the people running them. Accounts accumulate waste structurally: search terms broaden, tracking breaks during a website change, a campaign paused for a season never gets reviewed, a landing page is redesigned and nobody tells the person managing the ads. None of it is dramatic and all of it compounds.
So the audit exists to answer one question before any money changes hands: is this account underperforming because the budget is too small, or because a third of it is being spent on things that could never have worked? Those two diagnoses lead to opposite decisions, and guessing between them is expensive.
02 The checklist
What the audit actually checks.
Roughly in order of how much money each one tends to be worth.
The checklist
- Is conversion tracking accurate? Firing, once, on the right event. Broken or double-counting tracking invalidates every other number in the account.
- What are the search terms? The actual queries paid for. This is where the largest and most obvious waste almost always sits.
- Are there negatives? And have they been added recently. A static negative list means nobody has been reading the report.
- Does the structure support bidding? Campaigns grouped by intent and margin, or by whatever seemed logical when set up two years ago.
- Do ads match the searches? And do landing pages match the ads. Mismatch costs conversion rate and raises cost per click simultaneously.
- Where is budget concentrated? Frequently in the campaigns with the longest history rather than the best performance.
- What is being ignored? Remarketing not running, extensions unused, a whole platform untouched. Absences are findings too.
- Is anything actively broken? Disapproved ads, a suspended merchant account, a form that does not submit. Easy to miss and expensive.
03 Process
How it works.
Deliberately low-commitment on your side.
I go through the account
Typically a day. Search terms, tracking, structure, landing pages, and the last few months of history.
You get a written list
Specific findings with the money attached where it can be quantified. Not a score out of a hundred.
We talk it through
A call to explain what matters most and in what order. Questions answered whether or not you hire me.
You decide
Fix it yourself, hand it to your current agency, or work with me. The findings are yours regardless.
Free PPC audit
One day of read-only access.
That is all it takes. You will get a written list of what is wasting money, what cannot currently be measured, and what to fix first — and you keep it whatever you decide.
- Read-only, nothing can be changed
- Written findings, yours to keep
- No obligation and no follow-up pressure
- Same-day reply, all 7 days
Free audit
Get a free quote
Four details, and a real reply today.
04 The catch
Why it is free.
A fair question, and the answer is straightforwardly commercial.
- It is how I get work
- A specific, accurate audit is more persuasive than any proposal I could write. If the findings are good, some people hire me.
- It filters both ways
- Occasionally the account is well run and there is nothing useful to add. Better we both find that out in a day.
- There is no catch
- Read-only access, no changes, no obligation, and you keep the written findings. Revoke access whenever you like.
- It is not a sales script
- If the honest finding is that your budget is too small for your category, I will say so — and that costs me the engagement.
- Your data stays yours
- I do not need your billing details, and I do not take control of the account to run an audit.
— PPC Strategy
Related services.
These sit next to a PPC audit and are usually bought with it. Same person doing the work in each case.
PPC Management
Someone in the account daily.
Read moreCampaign Management
Structure, bids, negatives.
Read moreConversion Tracking
Without this, nothing else is true.
Read moreRemarketing & Retargeting
Across Google and Meta.
Read moreLanding Page Optimization
Where the money is won or lost.
Read more— Questions
a PPC audit — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
Conversion tracking verification, a full search-terms review, negative keyword analysis, account structure, ad and landing page relevance, budget distribution, and anything actively broken such as disapprovals or a suspended merchant account. You receive it written down and prioritised.
Usually a day for a typical small-business account. Larger accounts with many campaigns take longer. You get the findings in writing plus a call to talk through what matters most and in what order.
No. Read-only access is sufficient and is what I ask for. I cannot change anything, and you can revoke access at any point. There is no reason to hand over administrative control for a review.
Usually, but not always — some accounts are well run and the honest finding is that the budget or the category is the constraint rather than the management. I would rather tell you that in a day than take on an engagement that cannot succeed.
Yes, and the reason is commercial rather than charitable: a specific accurate audit persuades better than any proposal. Some people who receive one hire me. Many do not, and they keep the findings anyway.
Yes, and it is common. I report on what I find without commentary on the people involved — accounts drift for structural reasons more often than through incompetence. What you do with the findings is entirely your business.
Free consultation · No obligation
Find the waste before you spend more.
Read-only access for a day is all it takes. You get a written, prioritised list of what is wasting money and what cannot currently be measured.
- Read-only, nothing can be changed
- Written findings you keep either way
- I will tell you if the account is fine
- No obligation, no follow-up pressure
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