SEO Services
Rankings that hold.
Read more21 services · SEO, AI search, social, reputation
Search is splitting. Be in all of it.
Google is no longer the only place your customer asks the question. They ask ChatGPT, they read an AI Overview, they search inside Instagram. Marketing that only optimises for ten blue links is already behind.
Short answer
Digital marketing now spans three surfaces: classic search rankings (SEO), the direct answers engines assemble above them (AEO), and the citations generative models like ChatGPT and Gemini choose to quote (GEO). I work across all three, plus social and reputation, and report what actually moved rather than what looks good on a slide.
SEO
AEO
GEO
Social
No rank guarantees
Not ranking anywhere?
Request a Free SEO Audit
Four details. A real reply the same day, from me.
Want to know where you are invisible?
Request a Free SEO Audit
WhatsApp
01 The short version
Three surfaces, one strategy.
For twenty years, search marketing meant one thing: appear high in a list of links. That is still worth having — it is still where most commercial traffic comes from — but it is now one of three places a buyer can find you, and it is the one shrinking fastest in share of attention.
The second surface is the answer. Google assembles an AI Overview, a featured snippet or a People Also Ask box, and a large share of searchers never scroll past it. Being the source that box quotes is a different discipline from ranking, and it rewards different things: a crisp definition near the top of the page, clean structure, schema, and a page that answers one question fully.
The third surface is the citation. When somebody asks ChatGPT, Gemini, Perplexity or Copilot to recommend a service, the model names a handful of businesses. It picks them from what it has read and what it can verify — consistent entity information, third-party mentions, structured data, content that reads like an authority rather than an advert.
These are not three separate budgets. Most of the work overlaps: fixing your technical foundation helps all three, and content written to genuinely answer a question serves all three. What changes is how you structure it, how you mark it up, and how you measure it.
02 SEO
Rankings that survive updates.
Technical foundations, on-page work and content that answers the search — across local, e-commerce, enterprise and international needs.
Technical SEO
Crawl, index, speed, schema.
Read moreLocal SEO
Win the map pack.
Read moreE-commerce SEO
Category and product pages.
Read moreEnterprise SEO
Thousands of URLs, many owners.
Read moreInternational SEO
hreflang done properly.
Read moreIndustry-Specific SEO
Your sector’s own search behaviour.
Read more03 AI & Next-Gen Search
The part most agencies have not learned yet.
AEO and GEO are new enough that most of what is sold under those names is repackaged SEO. Here is what actually differs, and what I actually do.
AEO Services
Be the answer, not result #7.
Read moreAnswer Engine Optimization
How answer engines actually pick.
Read moreGEO Services
Get cited by ChatGPT and Gemini.
Read moreGenerative Engine Optimization
The method, explained in full.
Read moreAI Search Optimization
AI Overviews, Perplexity, Copilot.
Read moreAI SEO Services
AI in the workflow, not the writing.
Read moreFree audit
Where exactly are you invisible?
I will check three things and tell you which one is actually costing you: your technical foundation, whether you appear in AI answers for your own category, and what page one says about your brand name.
- A real audit, not an automated PDF
- You get the findings whether you hire me or not
- No rank guarantees, ever
- Same-day reply, all 7 days
Free 3-point audit
Get a free quote
Four details, and a real reply today.
04 Social Media
Social that supports the sale.
Not follower counts. Profiles, content and community that make a hesitant buyer confident enough to enquire.
Social Media Marketing
Paid and organic together.
Read moreSMO Services
Profiles that support sales.
Read moreSocial Media Management
Calendar, posting, replies.
Read moreFacebook Marketing
Pages, groups, reach.
Read moreInstagram Marketing
Reels, profile, DMs.
Read moreLinkedIn Marketing
B2B, where the buyers are.
Read more05 Reputation
Own what page one says about you.
Reviews, mentions and the results that appear when somebody searches your brand name before deciding.
Online Reputation Management
Own what page one says.
Read moreBrand Reputation Management
Reviews, mentions, monitoring.
Read more06 How it runs
How the work actually runs.
Audit
Technical crawl, index coverage, and a check of what AI Overviews and ChatGPT currently say about your category and your brand. You get the findings either way.
Map
Which searches end in money, what they are worth, who owns them now, and which single page on your site should target each one. Duplicated intent is the most common problem I find.
Fix
Technical repairs first, because nothing else works on a site Google cannot crawl. Then titles, structure, schema and internal links.
Publish
Content that answers the question properly — long enough to be complete, structured so an answer engine can lift it, credited to a named person.
Report
What moved, what did not, and what I am doing about it. In plain language, monthly, with the losses included.
— Questions
Digital Marketing — your questions.
The ones I get asked before every project, answered the way I would answer them on a call.
Technical fixes can change how Google crawls a site within weeks. Competitive rankings take months and depend on your starting position, your competitors, and how much content already exists. Anyone quoting a guaranteed date is selling, not planning.
No, and nobody honest does. Google does not sell placement in organic results and does not publish its ranking function. What I will commit to is the work, the reporting, and telling you early if a target is unrealistic rather than billing you for a year against it.
SEO gets you into the ranked list of links. AEO gets you into the answer box above that list — featured snippets, People Also Ask, AI Overviews. GEO gets you named when somebody asks a generative model like ChatGPT or Gemini for a recommendation. The technical foundations overlap heavily; the content structure and the measurement do not.
Partly, and you should be sceptical of anyone who says otherwise. The overlap is real: crawlability, clean structure and genuine expertise help everywhere. What is genuinely new is optimising for extraction rather than clicks — writing a definition an engine can lift whole, marking it up so it is unambiguous, and building the third-party corroboration a model needs before it will name you.
Yes. They work well together because paid data tells you which keywords convert before you spend six months ranking for them — but there is no requirement to buy both. Plenty of businesses are better served by one.
AI is in my workflow for research, outlining and first drafts. It does not publish. Every page that goes live has been rewritten and fact-checked by me, and carries my name as the reviewer — because unedited AI content reads like unedited AI content, and both Google and your readers can tell.
Free consultation · No obligation
Find out where you are invisible.
One call, one audit, and a straight answer about which of the three surfaces is actually costing you enquiries. You keep the findings whether or not you hire me.
- A real audit, not an automated PDF
- No rank guarantees, ever
- Monthly reporting that includes the losses
- Same-day reply, all 7 days
Start here
Send your enquiry
Name, number, email, what you need.