Work you completed
A photograph before and after, with one sentence about the problem. The most reliably effective content for a service business, and it already exists on someone’s phone.
Social Media · Delhi NCR & remote
The hard part is month seven.
Almost anyone can post consistently for six weeks. Social media management is the business of still being consistent, and still being relevant, long after the initial enthusiasm has gone.
Short answer
Social media management is the ongoing operation of your accounts: planning content, producing it, scheduling, replying to messages and comments, and reporting. The decisions that determine whether it works are frequency you can sustain, content drawn from your actual business, and someone answering messages quickly.
Sustainable frequency
Messages answered fast
Content from real work
Cancel any time
Free consultation
Get a free quote
Four details. A real reply the same day, from me.
Account gone quiet?
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01 The premise
Why accounts go quiet.
The pattern is always the same. A business decides to take social media seriously, commits to daily posting, produces three weeks of good content, and then hits a week where nobody has time. The gap becomes two weeks. The account is abandoned by month four, and the visible record of that abandonment now sits permanently on the profile that prospects check.
The cause is almost never laziness. It is that the plan required more content than the business could actually produce, because it was built around an aspiration rather than around what genuinely happens in the business each week. Twelve posts a month with nothing to say produces filler; six with something real to show does not.
So the first thing I do is work out how much genuine material exists — jobs completed, questions answered, things delivered, people who work there — and set the frequency from that. A slower schedule that survives year two beats an ambitious one that dies in month four, and it is worth arguing about at the start.
02 Content sources
Where content actually comes from.
None of this requires a studio, a scriptwriter or a content team.
Questions you answered
Every question a customer asks you is content, because other customers are wondering the same thing and searching for it.
People who work there
Faces build more trust than logos, particularly for local and home-service businesses where a stranger enters your customer’s home.
Proof and credentials
Certifications, memberships, years in business, a completed milestone. Stated once, occasionally, without embarrassment.
What you actually sell
Products and services shown plainly. Businesses are strangely reluctant to do this, as though selling were rude.
Reactions to your sector
A rule change, a price movement, a seasonal issue. Positions you as someone who knows the field rather than someone advertising in it.
03 Included
What is included, stated plainly.
So there is no argument in month three about what was promised.
The arrangement
- An agreed number of posts. A specific number per platform per month, chosen for what you can genuinely supply material for.
- Design and copy. Graphics and captions produced, in a consistent visual style that is set up once.
- Scheduling. Posted at sensible times without you having to remember.
- Messages and comments. Answered within an agreed window. This is the part with the most direct commercial value.
- A monthly report. Enquiries, what performed, what did not, and what changes next month.
- Content from you. The one thing I need: photographs of real work. Without them, the account becomes generic and stops working.
Free consultation
How much material does your business really produce?
Tell me what you do in a normal week — jobs completed, questions asked, things delivered. That answer sets a frequency you can actually sustain, which is the whole difference.
- A schedule built on what you can supply
- I will say if social is not right for you
- Cancellable monthly, no notice period
- Same-day reply, all 7 days
Free consultation
Get a free quote
Four details, and a real reply today.
04 Limits
Honest limits of this service.
Said now rather than discovered later.
- I am not a content studio
- No film crew, no studio shoots. Good phone photography, well used, plus design. If you need production, that is a different supplier.
- I cannot manufacture material
- If your business genuinely has nothing to show and nobody to photograph, social media management will disappoint you. I will say so before taking it on.
- Results are slow and modest
- Organic reach for business pages is low. Expect steady credibility rather than a step change in enquiries.
- Paid does the reaching
- If the goal is new customers quickly, the budget belongs in ads with the organic account as support.
- Cancellable monthly
- No notice period. If it is not earning its keep, it should stop.
— Social Media
Related services.
These sit next to social media management and are usually bought with it. Same person doing the work in each case.
— Questions
social media management — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
It scales with the number of platforms and the volume of content, and it is monthly because the work is continuous. What changes the price most is whether you can supply photographs of real work — if everything has to be created from nothing, it costs considerably more and works considerably less well.
At a frequency you can sustain indefinitely, which for most small businesses is two or three times a week. An account posting twice a week for two years outperforms one that posted daily for two months and then stopped, because the second one now advertises that you gave up.
Yes, and it is the single biggest factor in whether this works. Photographs of your actual work, taken on a phone, outperform stock imagery consistently. If nobody in the business will take them, I will tell you honestly that the account will drift towards generic content.
Yes, within an agreed window, and it is often the most valuable part of the service. Enquiries arriving by direct message are frequently ignored for days by businesses, and a fast reply converts a meaningful share of them.
Credibility improves within weeks — the profile stops looking abandoned, which immediately helps every ad and every referral. Enquiries directly attributable to organic social take longer and stay modest for most businesses. If you need enquiries this quarter, spend on ads and use social as support.
Monthly, with no notice period and no exit fee. You keep the content produced and the accounts, which are yours throughout and never held in my name.
Free consultation · No obligation
A schedule that survives month seven.
Tell me what your business actually produces in a normal week. You will get a realistic frequency and an honest answer about whether social is worth your budget at all.
- Built on material you can genuinely supply
- Messages answered, not just posts published
- I will say when social is not the right spend
- Cancellable monthly, no notice period
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