Custom Software Development
Built around how you work.
Read more34 services · Software, CRM, travel tech, automation, apps
There is a point where the workaround costs more than the software. Usually it arrives quietly: three people maintaining versions of the same file, and nobody sure which one is right.
Short answer
Custom software is worth building when your process is genuinely different from what off-the-shelf tools assume, and the workaround is now costing real hours. I build business software, CRM and ERP systems, travel agency software, automation and applications — and I will tell you when a £20-a-month tool would do the job instead.
Four details. A real reply the same day, from me.
01 The short version
The most useful thing I can do at the start of a software conversation is sometimes to argue you out of it. Custom software is expensive to build and expensive to keep alive, and a large share of the projects people describe to me are better solved by an existing tool, a spreadsheet used properly, or one integration between two things they already pay for.
The cases where building genuinely wins are specific. Your process is a real competitive advantage and no product models it. You are paying per-seat for software where you use a tenth of the features. Data is being retyped between systems every day. Or the tool you rely on is about to be discontinued and you have no export path.
When it is worth building, the risk to manage is not writing the code — it is scope. Software projects fail by growing, not by being technically hard. So I scope a first version that solves the one process that hurts most, get it in use, and grow it from what people actually complain about rather than from a requirements document written before anyone had used anything.
02 Custom Software
From a single operational tool to enterprise systems with roles and audit trails — plus the consulting that decides whether to build at all.
Built around how you work.
Read moreThe daily operational tool.
Read moreRoles, audit trails, scale.
Read moreDecide before you build.
Read moreSomeone to call in year three.
Read more03 CRM & ERP
When the SaaS CRM fights your process instead of supporting it, and when stock, purchase and accounts need to stop living in separate files.
Your pipeline, your rules.
Read moreWhen the SaaS CRM fights you.
Read moreStock, purchase, accounts, people.
Read moreOnly the modules you use.
Read moreStop typing the same data twice.
Read moreFree consultation
Describe the process that keeps breaking — the file three people edit, the data typed twice, the thing that needs a person to remember it. I will tell you honestly which of the two you need.
Four details, and a real reply today.
04 Travel Software
Enquiry to itinerary to voucher, departures and seat inventory, supplier costing and the follow-up that is the entire business.
Enquiry to voucher, one place.
Read moreDepartures, seats, suppliers.
Read moreFollow-up is the whole business.
Read moreBuild, price and reuse itineraries.
Read moreTake the booking online.
Read more05 Automation
Workflows, marketing follow-up, WhatsApp, CRM routing and the AI-assisted tasks that used to need a person reading each one.
Remove the retyping.
Read moreApprovals that chase themselves.
Read moreFollow-up that never forgets.
Read moreWhere Indian buyers actually reply.
Read moreAssign, remind, escalate.
Read moreJudgement tasks, not just triggers.
Read more06 App Development
Android, iOS, cross-platform and web applications. Most businesses asking for an app need a fast mobile site, and I will say so.
The overview — and when to skip it.
Read moreWhere India’s volume is.
Read moreWhere the spend is.
Read moreOne codebase, two stores.
Read moreBuilt for one business.
Read moreInternal tools for your team.
Read moreFor repeat buyers only.
Read moreItinerary in the pocket.
Read moreSlots, calendars, payments.
Read moreUsually the right answer first.
Read moreOffline, hardware, local data.
Read moreCasual and promotional games.
Read moreStart from the problem.
Read more07 How it runs
Not the features you want — the process as it runs today, including the workarounds. Most of the value is found here, and some projects end here.
An honest comparison against what already exists. If an off-the-shelf tool covers 80% at a tenth of the cost, that is my recommendation.
The smallest thing that solves the worst problem, with a fixed price. Everything else goes on a list for later, deliberately.
PHP and MySQL, working in short cycles with something you can click at the end of each. Your team tests with real data, not sample data.
Training, documentation, backups and a support arrangement. Software you cannot get help with in year three was never really finished.
— Questions
The ones I get asked before every project, answered the way I would answer them on a call.
Buy, unless your process is genuinely different from what the product assumes, or you are paying heavily for features you never touch. Custom software earns its cost when the process is the competitive advantage. I would rather tell you that on the first call than eight weeks into a build.
It scales with the number of distinct processes, user roles and integrations — not with the number of screens. I scope a fixed price for a defined first version after a mapping session, so you are not signing an open-ended hourly commitment.
Yes, entirely, along with the database. It is delivered to your repository or your server, in your name. You can hand it to another developer at any point, and I will help with the handover rather than obstruct it.
PHP with MySQL for most business systems, which is deliberate rather than nostalgic: it runs on ordinary hosting, any competent developer in India can maintain it, and it does not tie you to one vendor. Where a project genuinely needs something else, I will say so.
It is the right question to ask a single developer, and the answer is documentation and conventional technology. The code is commented, the database is documented, and it is written in a stack that thousands of developers know. You are not buying a system only I can read.
Sometimes. It depends on whether the code is comprehensible and the database sane. I will review it and give you a straight assessment, including the case where the honest answer is that maintaining it will cost more than replacing it.
Free consultation · No obligation
One call, no charge. You will get a straight answer about whether this needs custom software, an existing tool, or one integration between two things you already pay for.
Name, number, email, what you need.