Written off too early, by too many people.

For most, yes — but not as an organic posting channel. Its value is in Groups, Marketplace, Messenger and as the delivery surface for paid campaigns. Its reach in India, particularly among older buyers and outside the metros, remains larger than the marketing conversation suggests.

This page is the organic side: the Page, Groups, Marketplace and Messenger. Facebook Ads is the paid side, with targeting, budgets and campaign structure. They work together — ads reach new people, and the Page is what those people check before they enquire.

Yes, when you participate as a member rather than advertise as a business. Answering questions usefully in a local or interest Group builds recognition that no targeting can buy. It is slow, manual and cannot be delegated to a scheduler, which is exactly why it still works.

Similar content, adapted. The audiences skew differently and the formats differ — Facebook tolerates longer text and links, Instagram is visual-first and hostile to links. Cross-posting identically is efficient and visibly lazy.

For local retail, furniture, equipment, vehicles and similar categories, it produces genuine enquiries at no media cost. Established businesses routinely ignore it while their customers use it daily. Worth an hour to test.

Enough that it does not look abandoned — once or twice a week is sufficient. Because organic Page reach is low, extra posting frequency has little effect. Effort is better spent on Groups, Marketplace, replying to messages, and the ads themselves.