11 articles · Sources stated, nothing invented
Articles about what actually works in search, advertising and software — including the parts of this industry that are guesswork sold as fact.
Short answer
Insights is the writing section of asifali.in, covering SEO, AI search, Google and Meta advertising, lead generation, web and software development. Every article carries a named author and review date, states its sources, and says plainly when a figure is not publicly verifiable rather than inventing one.
AEO & GEO · 6 min
This is the single most common technical misunderstanding in AI search right now, and acting on it incorrectly can remove a business from Google Search altogether.
ReadAEO & GEO · 8 min
Almost every argument about generative engine optimisation comes from conflating two completely different things: what a model learned when it was built, and what it fetches when it answers.
ReadSEO · 7 min
It is still one of the most commonly sold local SEO tactics in India, it works briefly, and it is a named spam pattern in Google’s own documentation.
ReadGoogle Ads · 6 min
Almost every underperforming account I open has the same three problems. None of them are exotic, all of them are visible within an hour, and fixing them usually matters more than any bid strategy.
ReadMeta Ads · 5 min
Businesses complain about Meta lead quality more than any other channel. A large share of the time the leads were fine and the process around them was not.
ReadLead Generation · 5 min
Halving your cost per lead while losing half your leads to slow follow-up leaves you exactly where you started — and the second half is far cheaper to fix.
ReadWeb Development · 6 min
Google indexes and scores the mobile version of your site. Desktop figures flatter almost every site, which is why so many businesses believe their speed is fine.
ReadSoftware Development · 6 min
Off-the-shelf software spreads its development cost across thousands of customers. Any argument for building has to beat that, and frequently it does not.
ReadAI & Automation · 6 min
WhatsApp automation is the highest-value channel available to most Indian businesses, and four platform rules decide what is actually possible on it.
ReadTravel Technology · 5 min
A travel enquiry is never exclusive. The same family messaged three competitors in the same ten minutes, and the first usable itinerary usually wins.
ReadDigital Marketing · 6 min
Most small businesses buy advertising while the free channels sit half-finished. That order is expensive and it is almost universal.
ReadFree consultation · No obligation
These articles are written to be checked rather than skimmed. If something here is wrong, out of date, or missing a source, I would genuinely rather know.
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