Scope
What the site must do, page by page, including the parts that are dynamic. The fixed price comes from this, not from an hourly estimate.
Web Development · Delhi NCR & remote
Code is what you live with afterwards.
A site is judged on launch day by how it looks, and for the next five years by how easily it can be changed. Those are two different jobs, and the second is where most money is quietly lost.
Short answer
Web development is building the working site behind the design — the HTML, CSS, PHP and database that make it load, respond and store things. I write it by hand rather than assembling it from page builders, which is why it stays fast, why nothing renews annually, and why another developer can pick it up later without a rewrite.
Hand-written PHP
Speed budget from day one
You own the source
Runs on ordinary hosting
Free code review
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Four details. A real reply the same day, from me.
Site slow, or impossible to change?
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01 The premise
What “built properly” actually means.
Almost anything can be made to look right on launch day. The differences show up later: when a price needs changing on forty pages, when a plugin author stops maintaining something, when Google starts measuring a metric your theme was never built to hit, or when you want to hand the site to a different developer and discover nobody can read it.
I write sites by hand in PHP because it removes most of those failure modes at once. There is no page-builder markup that only one plugin understands. There is no licence to renew. The stack — PHP, MySQL, plain HTML and CSS — is the most widely understood combination in the world, which means you are never dependent on one person, including me.
The honest trade-off is that hand-written takes longer than dragging blocks around, and structural change needs a developer rather than a drag handle. For a site that will be edited daily by a non-technical team, a good CMS matters more than hand-written code, and I will build that instead.
02 The stack
The stack, and why.
Chosen for what you can maintain, not for what is fashionable this year.
| Layer | Choice and reasoning |
|---|---|
| Markup | Semantic HTML written by hand. Headings in order, real buttons, real labels — which is also exactly what search engines and screen readers need. |
| Styling | Plain CSS with custom properties. No framework payload for a design that would use a fraction of it. |
| Scripting | Vanilla JavaScript, loaded deferred. Most business sites need a menu, a form and an accordion; none of that needs a framework. |
| Server | PHP 8. It runs on every shared host in India, every developer knows it, and the database is the bottleneck long before the language is. |
| Database | MySQL or MariaDB, with a schema designed for the queries the site actually runs and indexes on the columns actually filtered. |
| Hosting | Whatever you already have, if it is sane. No requirement for a specific host, container platform or monthly service. |
03 Scope
Included in every build, not quoted as extras.
These are the items most often left out of a cheap quote and billed later.
Always in scope
- A speed budget. Set before the build and measured against Core Web Vitals on mobile, not audited afterwards when it is expensive to fix.
- Semantic structure. One H1, headings in order, landmarks, alt text. Accessibility and SEO from the same effort.
- Schema markup. Structured data describing what the page actually is — a service, an article, a business, a set of questions.
- Forms that work. Server-side validation, spam handling that is not a CAPTCHA wall, and a real reply-to address.
- Redirects and error pages. A designed 404, and 301s for anything that moved. Cheap now, expensive to retrofit.
- Analytics and Search Console. Verified and connected at launch, so month one is measurable rather than blank.
Free code review
Is your site slow, or just badly built?
Send me the URL. I will tell you whether the problem is hosting, a bloated theme, unoptimised images or the code itself — and which of those is worth paying to fix.
- A specific diagnosis, not a generic speed report
- You keep the findings either way
- Fixed price agreed before work starts
- Same-day reply, all 7 days
Free review
Get a free quote
Four details, and a real reply today.
04 Process
How a build actually runs.
Structure
URLs, templates and the database schema if there is one. Deciding URLs late is how sites launch already carrying redirect debt.
Build
Front end and back end together, in working order, on a staging URL you can open at any time. No four-week silence.
Test
Real devices, throttled network, forms submitted end to end, every page checked for console errors before anyone signs anything.
Launch
DNS, SSL, redirects, sitemap, Search Console. Then a fortnight watching for crawl errors while they are still cheap.
05 Handover
What you get at handover.
All of it, without having to ask.
- The source code
- In your repository or on your server, in your name. Commented, and structured the way a competent developer would expect.
- The database
- Schema and data, exportable, documented wherever anything is non-obvious.
- Hosting and domain in your name
- I do not hold your hosting account. If you leave, nothing needs unpicking.
- A deployment note
- How to put a change live, written for somebody who is not me.
- A maintenance option
- Offered, never required. Plenty of clients take the code and run it themselves.
— Web Development
Related services.
These sit next to web development and are usually bought with it. Same person doing the work in each case.
Custom Web Development
Built to your logic, not a plugin’s.
Read morePHP Web Development
Core PHP, Laravel, CodeIgniter.
Read moreDynamic Website Development
Database-driven pages.
Read moreCMS Development
You edit it without calling me.
Read moreAPI Integration
Connect what you already pay for.
Read moreWebsite Maintenance
Updates, backups, uptime.
Read more— Questions
web development — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
When it suits the project. WordPress is a good answer for a content-heavy site edited daily by a team. It is a poor answer when you want maximum speed and minimum maintenance, because a typical install carries a theme and a dozen plugins you did not choose. I will tell you which situation you are in.
Because you have to live with the choice. PHP runs on ordinary Indian shared hosting, thousands of local developers can maintain it, and for a content and enquiry site it is comfortably fast enough. A JavaScript framework adds build tooling and hosting requirements that most business sites gain nothing from.
Speed is a budget I set before building, not a result I hope for — limits on fonts, image sizes and scripts, measured against Core Web Vitals on mobile throughout. What I will not do is promise a specific score, because your hosting and your own content uploads affect it too.
Yes. I can take a defined piece — the front end, an integration, a performance rebuild — and work to your conventions and your repository. What I ask for is one person on your side who can make decisions.
There is a defect period after launch during which anything not working as specified is fixed at no cost. Beyond that there is an optional maintenance arrangement, or you can call me as needed. I do not disappear, and I do not hold anything hostage to keep you subscribed.
Often, and I review before committing. If the code is comprehensible I will maintain and improve it. If it is a page-builder site held together by twenty plugins, I will tell you honestly that fixing it costs more than replacing it — and show you why.
Free consultation · No obligation
Get a build you can still change in 2030.
Tell me what the site has to do. You will get a fixed price, a stack you can maintain, and code that belongs to you from the first commit.
- Hand-written, no page-builder markup
- Speed budget set before the build
- Source code and database are yours
- Fixed price agreed before work starts
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