Audit and fix tracking
Before touching anything else. An account that cannot measure conversions cannot be improved, only guessed at.
PPC Strategy · Delhi NCR & remote
An unattended account drifts expensively.
Paid advertising is not a machine you configure and leave. Competitors enter the auction, search behaviour shifts, creative tires, and tracking breaks silently when somebody edits the website.
Short answer
PPC management is the ongoing operation of your paid advertising accounts: reviewing search terms, adding negatives, moving budget towards what converts, rotating creative, verifying tracking and reporting honestly. It is a continuous job because ad auctions and your competitors change continuously.
In the account weekly
Flat fee, not a share of spend
Your account, your name
Losses reported too
Free account review
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Four details. A real reply the same day, from me.
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01 The premise
What actually degrades over time.
A campaign set up well in January is not a campaign performing well in June, and the reasons are structural rather than anybody’s fault. New search terms appear as language and demand shift, and some of them are expensive nonsense. A competitor enters your auction and your cost per click rises without you changing anything. Ad copy that worked stops being noticed. And someone redesigns a page, the conversion tag disappears, and the account starts optimising against silence.
That last one is worth dwelling on, because it is the most damaging and the least visible. When tracking breaks, the platform does not stop — it keeps spending and keeps learning, just from an empty signal. Accounts can run for weeks in this state while a report still shows respectable-looking numbers from before the break.
None of this requires genius to fix. It requires somebody looking, regularly, with the account’s history in their head. That is the actual product being sold on this page: attention. Everything clever about bid strategies matters considerably less than whether anyone read the search-terms report this month.
02 The work
What happens every week.
Ask any agency for this list. The specificity of the answer tells you what you are buying.
Weekly
- Search terms read. The actual queries triggering ads, reviewed rather than sampled. The single most valuable recurring task.
- Negatives added. Continuously. A negative list that has not changed in three months is a sign nobody is looking.
- Budget rebalanced. Money moved towards what converts. Budgets set once in month one are budgets set wrongly by month four.
- Creative and copy rotated. New variants tested against the current best, with enough data to decide rather than a hunch.
- Tracking verified. That conversions are still firing. This catches the silent failure described above before it costs a month.
- Landing pages opened. Checking they load, still match the ad, and the form still submits. Broken forms are commoner than anyone admits.
- Competitors checked. Who has entered the auction and what they are promising, because that changes what your ad has to say.
03 Commercials
How the arrangement works.
Stated plainly, because the industry norm here contains a real conflict of interest.
- Flat monthly fee
- Agreed in advance from account complexity, not from how much you spend. It does not rise when your budget does.
- Never a percentage of spend
- The common model pays me more for spending more of your money. That is the wrong incentive and I decline it.
- Spend goes straight to the platform
- Billed to your card on your account. I never hold your media budget, so there is nothing to reconcile or chase.
- Accounts stay in your name
- You keep the account, history, conversion data and audiences if we stop. That history is worth real money.
- Cancellable monthly
- No notice period. If it is not working you should be able to leave without a negotiation.
Free account review
When did somebody last read your search terms?
If the answer is "I am not sure", that is the finding. Give me read-only access for a day and I will show you what your budget is actually being spent on.
- Read-only access, nothing changed without approval
- You keep the findings either way
- Flat fee, never a share of spend
- Same-day reply, all 7 days
Free review
Get a free quote
Four details, and a real reply today.
04 Onboarding
The first sixty days.
What actually happens, in order, when an account is taken over.
Stop the bleeding
Obvious waste removed — junk search terms, broken landing pages, campaigns with no conversions and real spend.
Restructure
Campaigns grouped by intent and margin rather than by whatever accumulated. Usually where the step change comes from.
Improve the destination
Landing pages matched to ads. Frequently the cheapest available improvement in the whole account.
Settle and report
Costs stabilise around week six to eight. The first honest report comes after that, not before.
— PPC Strategy
Related services.
These sit next to PPC management and are usually bought with it. Same person doing the work in each case.
— Questions
PPC management — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
A flat monthly fee agreed in advance, scaled to the number of campaigns and platforms rather than to your spend. Ad budget goes directly to Google or Meta on your own card and never through me, so there is nothing to reconcile.
Because it rewards me for spending more of your money, and it makes recommending a budget cut against my own interest. A flat fee means the advice you get about spending less is the same advice I would give if it cost me nothing.
Weekly at minimum for an active account, and daily during the first weeks of a new campaign or a significant change. Monthly-only management is common, cheap, and it is why so many accounts quietly accumulate waste.
Yes, and it is usually preferable to starting fresh because the account holds conversion history worth keeping. I audit before committing, and I will tell you honestly if the structure is beyond repair rather than assuming it is.
Monthly, in plain language, covering what was done, what moved, what did not, and what I recommend next — including campaigns I think should be switched off. A report with only good news is a sales document.
Then I tell you, with the numbers, and we either change approach or stop. Some businesses genuinely should not be advertising — the maths does not work at their margin or their category. Continuing to bill for that is the easiest money in this industry and I would rather not take it.
Free consultation · No obligation
Buy attention, not a dashboard.
Read-only access for a day. You will get a specific list of what is working, what is wasting money, and what the account currently cannot measure.
- Flat fee, never a share of your spend
- Weekly work you can actually check
- Account and data stay in your name
- Cancellable monthly, no notice period
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