Every sector searches, objects and buys differently.

No. These are the ones where I can speak concretely about the buying cycle rather than in generalities. If your sector is not listed the method still applies — I will just be honest that part of the first month is me learning how your customers buy.

Because it is where the deepest work sits, through my own company WebKey India, and because it is unusually demanding: short booking windows, brutal seasonality, and a hundred operators selling the same itinerary. Techniques that survive travel tend to work elsewhere.

Not in the same city for the same service. If I am running ads for a diagnostic centre in Uttam Nagar I will not take the one down the road. I will tell you if a conflict exists before we start rather than after.

I can show you the live sites and the work. What I will not do is publish invented percentages or borrow another agency’s case studies, which is why the case studies on this site describe what was built and why, and link to the working site so you can judge it yourself.

No. It is the same work aimed better. What sector knowledge actually saves you is the two or three months usually spent discovering that a channel does not suit your buying cycle.

Healthcare, education and finance all carry real constraints on what may be claimed, and platforms enforce their own rules on top. That is a reason to be careful with copy and targeting, not a reason to avoid the channel. I would rather build something that passes review than something that gets an account suspended.