Search
Catches demand that already exists. The first campaign almost every business should run, and usually the most profitable.
Google Search AdsGoogle Ads · Delhi NCR & remote
Google Ads rewards attention, not budget.
Two businesses spending the same amount in the same category routinely get completely different results. The difference is almost never the budget. It is whether anybody is actually in the account.
Short answer
Google Ads services cover the setup and ongoing management of paid campaigns across Search, Display, Shopping, Performance Max, YouTube and remarketing. The work that determines whether it pays is unglamorous: conversion tracking that fires correctly, campaign structure by intent, negative keywords added continuously, and landing pages that match the ad.
Tracking before spend
Daily account checks
Flat fee, not a share of spend
Your account, your name
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01 The premise
The three faults I find every time.
Almost every underperforming account I open has the same three problems, in the same order, and none of them are exotic. First, conversions are not tracked properly — either not at all, or counting page views as conversions, or double-counting. Every optimisation decision made after that point is guesswork wearing the costume of data.
Second, the search-terms report is full of queries nobody would ever buy from. Broad match plus an unattended account produces spend against searches that are adjacent to your business but not in it. This is not a subtle leak; it is frequently a third of the budget, and it is visible within an hour.
Third, the ad promises one thing and the landing page talks about something else. The visitor has to work out whether they are in the right place, and a meaningful share do not bother. You paid for every one of those clicks, and Google also charges you more per click for the mismatch.
None of that requires clever bid strategies to fix. It requires somebody competent looking at the account regularly, which is the actual service being sold here and the thing most cheaply-managed accounts do not get.
02 Campaign types
The campaign types, and when each is right.
Each has its own page. This is the short version of which one you actually need.
Shopping
Product ads driven by a feed. Essential for retail, and the feed matters more than the campaign settings.
Google Shopping AdsDisplay
Enormous reach, cheap clicks, weak intent. Genuinely useful for remarketing and awareness, frequently mis-sold as a lead source.
Google Display AdsPerformance Max
Google automates across every surface. Powerful, opaque, and needs deliberate constraints or it spends where you cannot see.
Performance MaxYouTube
Video that has five seconds to earn attention. Best for demand you have to create rather than demand you can catch.
YouTube AdsLocal
Calls, directions and store visits. For businesses whose conversion happens in person rather than online.
Google Local Ads03 From the accounts
Four accounts, as they actually look.
These are account overviews from client Google Ads accounts, exactly as the platform shows them. Each links to its full case study. The date ranges and the numbers are whatever the account says — nothing here is a projection or an average.
Free PPC audit
What is your account wasting right now?
Give me read-only access for a day. You will get a list of the wasted spend, the tracking that is not firing and the search terms you are paying for by mistake — whether or not you hire me.
- Read-only access, no changes without approval
- You keep the findings either way
- The ad account stays in your name
- Same-day reply, all 7 days
Free audit
Get a free quote
Four details, and a real reply today.
04 The work
What management actually means here.
If an agency cannot list its weekly work this specifically, it is not doing it.
Every week
- Search terms reviewed. The actual queries triggering your ads, read and pruned. This alone separates managed accounts from parked ones.
- Negatives added. Continuously, not once at setup. A negative list is a living thing and it is where waste is removed.
- Budget checked against performance. Money moved towards what converts and away from what does not, rather than left as it was set in month one.
- Ad copy rotated and tested. New variations against the current best, with enough data before a decision rather than after three clicks.
- Landing pages checked. That they still load, still match the ad, and still have a working form. Broken forms are more common than anyone admits.
- Conversions verified. That tracking is still firing. Site changes break it silently and constantly.
- Competitors watched. Who has entered the auction and what they are promising. Auction dynamics change without notice.
05 Commercials
How the fee works.
Stated plainly, because the industry standard here has a genuine conflict of interest in it.
- A flat monthly fee
- Agreed before we start, based on account complexity. It does not rise because your spend rises.
- Never a percentage of spend
- The common model rewards me for spending more of your money. That is the wrong incentive and I will not take it.
- Ad spend goes direct to Google
- Billed to your card, on your account. I never handle your media budget, so there is nothing to reconcile.
- The account is yours
- Created in your name. If we stop, you keep the account, the history, the conversion data and the audiences.
- No lock-in
- Monthly. If it is not working, you should be able to leave without a negotiation.
— Google Ads
Related services.
These sit next to Google Ads and are usually bought with it. Same person doing the work in each case.
Google Search Ads
Catch demand that already exists.
Read moreGoogle Display Ads
Reach, framed honestly.
Read moreGoogle Shopping Ads
Feed-led retail campaigns.
Read morePerformance Max
The black box, kept in check.
Read moreYouTube Ads
Video that earns the skip.
Read moreGoogle Local Ads
Calls and directions.
Read more— Questions
Google Ads — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
Work backwards. Take what one customer is worth, the share of enquiries you close, and the typical cost per click in your category — that gives the monthly figure at which the maths can work. If your budget is far below it, I will tell you to spend it elsewhere rather than take it.
A flat monthly fee agreed in advance, separate from the ad spend that goes directly to Google on your own card. Not a percentage of spend, because that quietly rewards me for spending more of your money.
You do. It is created in your name with your billing, and I am granted access. If we stop working together you keep everything — the account, the history, the conversion data and the audiences. An agency that will not agree to this is protecting itself.
Search campaigns can produce enquiries within days of going live. What takes longer is making those enquiries cheap and qualified — usually four to eight weeks of pruning before cost per lead settles at a stable number.
Usually, and it is often better than starting over because the account already holds conversion history worth keeping. I audit first and tell you honestly whether it should be repaired or rebuilt.
Frequently yes, and it is the cheapest improvement available in most accounts. A homepage offers choices to a visitor who has already made one. A matched landing page raises conversion and lowers your cost per click at the same time.
Free consultation · No obligation
Find the waste before you spend more.
Read-only access for one day. You will get a plain list of what works, what is wasting money and what the account cannot currently measure — before you pay me anything.
- Read-only access, nothing changed without approval
- Flat fee, never a share of your spend
- The ad account stays in your name
- Same-day reply, all 7 days
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