Creative made by the person running the ads.

Yes, always, as part of the price. Designers who withhold source files are creating a dependency, not protecting quality. You should be able to change a phone number on a flyer without hiring anyone.

As many as the agreed scope needs. What is not included is a change of direction after approval — if the brief becomes a different brief, that is a new piece of work, and I will say so at the time rather than quietly absorb it and rush the rest.

Editing, motion graphics and post. For footage I work with what you have, with stock, or with a videographer you or I bring in. I will tell you plainly when a project genuinely needs a shoot rather than a clever edit.

For some things, genuinely yes — variants of an ad image, background removal, rough cuts, first drafts. For others it is a false economy, and for a few it is a risk: AI-generated logos are hard to protect, and AI-generated people in a testimonial are a lie. I use it where it helps and tell you where I have.

Yes. If you have brand guidelines I work inside them. If you do not, I will note the rules your existing material already implies — most businesses have a de facto identity even when nothing is documented.

Of course. Plenty of clients use me for creative alone. The advantage of the campaign context is available if you want it, not a condition of the work.