Ads buy attention fast. They waste money faster.

Work backwards, not forwards. Take the value of one customer, the share of enquiries you close, and the cost per click in your category — that gives you the monthly figure at which the maths can work. In most Delhi NCR service categories that is a meaningful number, and if your budget is far below it I will tell you to spend it on something else.

If people already search for what you sell, start with Google: you are catching demand that exists. If nobody searches for it because they do not know it exists, start with Meta: you are creating the demand. Most businesses eventually run both, with remarketing joining them up.

You do. It is created in your name, with your billing, and I am given access to it. If we stop working together you keep the account, the history, the conversion data and the audiences. An agency that will not agree to this is protecting itself, not you.

A flat monthly management fee, agreed before we start, separate from the ad spend that goes to Google or Meta. Not a percentage of spend — that quietly rewards me for spending more of your money, which is the wrong incentive.

Search campaigns can produce enquiries within days of going live, which is exactly why ads are attractive. What takes longer is making those enquiries cheap and qualified — usually four to eight weeks of tightening before the cost per lead settles.

Usually, and it is often the better option because the account already has conversion history worth keeping. I will audit it first and tell you honestly whether it should be repaired or rebuilt from scratch.