Case Studies
Ten projects, each linking to the live site.
OpenCertifications · Viewable full size
Certifications are a baseline, not a differentiator.
Every agency lists certifications, most of them are free to obtain, and almost none of them predict whether the work will be good. They should at least be real and visible, which is what this page is for.
Short answer
Asif Ali holds Google AdWords Search certification, ClickMinded Social Media Marketing certification and DSIM Advanced Digital Marketing certification, alongside a computer science engineering background. The certificates are displayed on the site and can be viewed full size.
Google AdWords Search
ClickMinded SMM
DSIM Advanced
Computer Science Engineering
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01 The premise
Why this page is short.
Digital marketing certifications are worth having and worth being sceptical about. Most of the platform ones are free, take a few hours, and are renewed by passing a multiple-choice test. They demonstrate that somebody learned the interface. They do not demonstrate that somebody can run an account profitably.
So they belong on a site as a baseline check, not as a differentiator. What actually predicts whether the work will be good is the work itself — which is why every case study on this site links to the live project so you can look at it rather than take my word for it.
The certifications below are real and viewable. If a supplier will not show you theirs full size, that is worth noticing. If a supplier leads with them rather than with work, that is worth noticing too.
02 Certifications
What I actually hold.
All of these are on the site and viewable at full size.
- Google AdWords Search certification
- Google’s own certification for search advertising. Free to obtain, renewed by examination, and the baseline for anyone running Google Ads.
- ClickMinded Social Media Marketing
- Social media marketing certification covering organic and paid social strategy.
- DSIM Advanced Digital Marketing
- Delhi School of Internet Marketing’s advanced digital marketing programme.
- Computer Science Engineering
- The degree behind the development side of the work. It is the reason I write the code rather than brief somebody else to.
03 The certificates
The certificates themselves.
Click either one to see it full size. If a supplier will not show you theirs, that is worth noticing.
04 Not claimed
What I do not claim.
Stated because the absence of a claim is easy to miss.
Not claimed
- No industry awards. I have not entered or won industry awards, and I am not going to imply otherwise.
- No published client counts. I have not published a number of clients served, because it would be unverifiable.
- No revenue or growth figures. There is not a percentage anywhere on this site that I cannot show you the source of.
- No agency partnership badges. Where a partnership status applies it will be named specifically or not at all.
- No invented testimonials. See the testimonials page, which explains that position rather than filling the space.
— Better evidence
Judge me on the work instead.
Clients & Projects
Who the work was actually for.
OpenTestimonials
Why this site does not publish invented ones.
OpenAbout Asif Ali
Background, belief system and how I work.
Open— Questions
Certifications — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
As a baseline, yes — they show somebody has learned the platform properly. As a differentiator, very little: they are free, widely held and renewed by multiple-choice examination. Judge a supplier on their accounts and their work instead.
Yes, they are displayed on the site and can be viewed full size. A supplier who lists certifications but will not show them is worth asking about.
No, and I would rather say so than imply otherwise. I have not entered industry award programmes. What I can show you is live client work, which I think is more useful evidence anyway.
Google Partner status has specific spend and performance requirements that change periodically. Where a status genuinely applies it will be named specifically on this site. I would rather leave a gap than display a badge loosely.
Because there is not more, and padding it would be the exact behaviour this site argues against. Four genuine items honestly described is more useful than a wall of logos.
Their live work, whether they will let you speak to a past client, whether they will tell you not to spend money on something, and whether the numbers they quote have a source. Certifications are the easiest of those to obtain and the least informative.
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Certificates are cheap. Work is not.
Look at the case studies instead — every one links to the live site it produced. Then tell me what you are trying to build.
- Every case study links to the live site
- No invented statistics anywhere
- No awards claimed that were not won
- Same-day reply, all 7 days
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