Send the request
The form on this page, with your website and which platforms you run. Two minutes.
Free · Read-only access · No obligation
One day of read-only access. That is all it takes.
You grant view permission, I go through the account, and you get a written list of what is wasting money and what cannot currently be measured. You keep it whatever you decide afterwards.
Short answer
A free PPC audit reviews your Google Ads or Meta Ads account on read-only access and reports what is wasting spend, whether conversion tracking is accurate, how the account is structured, and whether landing pages match the ads. The written findings are yours regardless of whether you engage further.
Read-only, nothing changed
Written findings you keep
No obligation, no chasing
Usually one day
Free PPC audit
Request the audit
Four details. A real reply the same day, from me.
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01 The checklist
What the audit actually checks.
Roughly in order of how much money each item tends to be worth.
The checklist
- Is conversion tracking accurate? Firing once, on the right event. Broken tracking invalidates every other number in the account.
- What are you actually paying for? The search terms report. This is where the largest and most obvious waste usually sits.
- Are negatives being maintained? A negative list unchanged for months means nobody has been reading the report.
- Does the structure support bidding? Grouped by intent and margin, or by whatever seemed logical two years ago.
- Do ads match the searches? And do landing pages match the ads. Mismatch costs conversion and raises cost per click at once.
- Where is the budget concentrated? Frequently in the campaigns with the longest history rather than the best performance.
- What is missing entirely? Remarketing not running, extensions unused, a whole platform untouched.
- Is anything actively broken? Disapproved ads, a suspended merchant account, a form that does not submit.
02 Process
How it works.
Deliberately low-commitment on your side.
Grant read-only access
Google Ads and Meta, view level. I cannot change anything, and you can revoke it whenever you like.
I go through the account
Usually a day. Search terms, tracking, structure, landing pages and recent history.
You get written findings
Specific, prioritised, with the money attached where it can be quantified. Not a score out of a hundred.
We talk it through
A call to explain what matters most and in what order. Then you decide, with no chasing either way.
03 Why free
Why it is free.
A fair question, and the answer is straightforwardly commercial rather than charitable. A specific, accurate audit is more persuasive than any proposal I could write. Some people who receive one hire me. Many do not, and they keep the findings.
It also filters in both directions. Occasionally an account is well run and there is nothing useful to add, in which case we both find that out in a day rather than after a proposal and two meetings. If the honest finding is that your budget is too small for your category, I will say that too, and it costs me the engagement.
There is no catch worth watching for. Read-only access means nothing can be changed. I do not need your billing details. You keep the written findings. And there is no follow-up sequence — if you do not reply, that is the end of it.
— Related
More on paid advertising.
About PPC Audits
What an audit covers, in more detail.
OpenGoogle Ads Services
If you already know you want management.
OpenMeta Ads Services
Facebook, Instagram and WhatsApp campaigns.
OpenConversion Tracking
The thing most accounts get wrong first.
Open— Questions
The audit — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
Read-only access to Google Ads and Meta Ads, at view level. I cannot change anything, and you can revoke it at any time. There is no reason to hand over administrative control for a review.
Usually a day for a typical small business account, longer for larger ones with many campaigns. You receive the findings in writing plus a call to talk through what matters most.
Yes. You keep the written findings whether you hire me, hand them to your current agency, or do nothing. There is no follow-up sequence — if you do not reply, that is the end of it.
Usually, though not always. Some accounts are well run and the honest finding is that the budget or the category is the constraint rather than the management. I would rather tell you that in a day than take on an engagement that cannot succeed.
Yes, and it is common. I report on what I find without commentary on the people involved — accounts drift for structural reasons more often than through incompetence. What you do with the findings is your business.
That will be the first finding, and it is the most valuable one. An account that cannot measure conversions cannot be optimised, only guessed at — so every decision made before that is fixed is unreliable.
Free consultation · No obligation
Send access. Keep the findings.
Read-only access for a day, and a written list of what is wasting money and what cannot currently be measured. Yours whatever you decide.
- Read-only, nothing can be changed
- Written findings you keep either way
- No obligation and no follow-up chasing
- Same-day reply, all 7 days
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Send your enquiry
Name, number, email, what you need.