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The form on this page. Search Console access helps considerably but is not required.
Free · No obligation · You keep the findings
Find out what is actually holding you back.
Not a scanner score out of a hundred. A real crawl, a look at what Google has genuinely indexed, and a prioritised list of what to fix in what order.
Short answer
A free SEO audit checks whether search engines can crawl and index your site, which pages are competing with each other, how the site performs on Core Web Vitals, and what content gaps exist. The findings are written, prioritised by the traffic actually at risk, and yours to keep.
A real crawl, not a score
Index coverage checked
Findings you keep
No rank guarantees, ever
Free SEO audit
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Four details. A real reply the same day, from me.
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01 The checklist
What the audit covers.
Ordered by how often each turns out to be the actual problem.
The checklist
- Index coverage. What Google has actually indexed versus what you published, and specifically why anything is excluded.
- Crawlability. Robots rules, noindex tags, canonical correctness, redirect chains. Where sites are most often quietly broken.
- Duplicate and competing pages. Two of your own pages targeting the same search is extremely common and entirely fixable.
- Core Web Vitals on mobile. Measured where Google measures, which flatters almost nobody.
- Structure and headings. One H1, sane hierarchy, and pages that answer one intent rather than six.
- Content gaps. Searches your buyers make that you have no page for. Frequently the largest opportunity.
- Local search. Google Business Profile completeness and citation consistency, where relevant.
- AI answer visibility. What Google’s AI Overview and the assistants currently say about your category, and who they quote.
02 Process
How it works.
I crawl and check
The site as a search engine sees it, compared against what is actually indexed.
I check the AI surfaces
What the answer engines say about your category and whether you appear at all.
You get written findings
Prioritised by the traffic genuinely at risk, not by severity in a tool.
We talk it through
What to fix first and roughly what each is worth. Then you decide, with no chasing.
03 What you will not get
What you will not get.
You will not get a promise of first-page rankings, because Google does not sell organic placement and nobody can honestly guarantee it. Anyone offering that is describing an advertisement or hoping you will not check.
You will not get an automated PDF with a score out of a hundred and forty generic recommendations. Those are produced by a scanner in ten seconds and they are useless for deciding what to do on Monday morning.
And you will not get a sales sequence. The findings are sent, we talk if you want to, and if you do not reply that is the end of it. If the honest conclusion is that your site is fine and the problem is elsewhere, that is what you will be told.
— Related
More on search.
SEO Services
What the ongoing work actually involves.
OpenTechnical SEO
Crawl, index, speed and schema in detail.
OpenGEO Services
Being cited by ChatGPT and Gemini.
OpenLocal SEO
Winning the map pack in your area.
Open— Questions
The audit — your questions.
Straight answers, including the ones that cost me work. If yours is not here, ask it — I reply the same day.
Your website URL is enough to start. Google Search Console access makes the audit considerably more useful, because it shows what Google has actually indexed and rejected rather than what I can infer from outside.
A few days for a typical business site. You get the findings in writing, prioritised by the traffic genuinely at risk, plus a call to talk through what to fix first.
No, and nobody honest does. Google does not sell organic placement and does not publish its ranking function. What the audit gives you is a specific, checkable list of what is broken and what is missing.
No. Automated scanners produce a score and forty generic recommendations in ten seconds, and they are useless for deciding what to do. This is a person looking at your site, your index coverage and your competitors.
Yes. The audit includes what Google’s AI Overview, ChatGPT and Perplexity currently say about your category and who they cite. Most businesses have never seen this, and it is frequently the most useful part.
Then that is the finding, and it is worth knowing. Sometimes the constraint is the market, the offer or the follow-up rather than the site. I would rather tell you that than sell you six months of work that cannot help.
Free consultation · No obligation
A real audit. Yours to keep.
Send your URL and Search Console access if you have it. You will get a prioritised list of what is broken, what is missing, and what to fix first.
- A real crawl, not an automated score
- Prioritised by traffic at risk
- AI answer visibility included
- No rank guarantees, ever
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